The Significant Cost Benefits of Natural Brand
Several years ago, I was on a customer call with a sales associate. The customer asked us for our price on 24ct iceberg head lettuce. When the marketing associate quoted the current price, the customer said that our price was about 20% too high.
We both walked away from the call perplexed and wondering, “How could our competitors’ price be so much better than ours when we are the leader in the industry?”