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What it Means to be Your Customer’s Most Valued and Trusted Business Partner

How do you get to be your customer’s most valued and trusted business partner?

When you have a customer, on a stage, that tells the audience they “simply wouldn’t know what to do without this individual’s daily attention to detail and ability to bring solutions when problems arise,” you take notice.

We can’t make it without the true teamwork of our people, and their passion for produce.

Ted Beall, the Vice President of Sales, shares his story about our team and how we arrived at this stage.

It was a big night for FreshPoint at Zoë’s Kitchen’s annual conference.

We were fortunate to be awarded not one, but two major awards during the vendor awards presentation. 

After several rounds of awards came the award for MVP of the Year (Most Valuable Partner).

They announced the award winner as Dave Allen, account director.

Needless to say Dave is never at a loss for words, and he made a great acceptance speech. We are so proud of you Dave!

The last award of the evening was the Best in Class award. This award was given to the most outstanding partner for Zoë’s Kitchen. Richard Oakes took the stage, and gave the legendary story of the “30 Day Challenge.” Richard explained how this vendor was called in and executed the near impossible by onboarding 160 restaurants within 30 days. Richard noted that not only was the challenge accepted, but the expectations by far exceeded by the near perfect execution of the rollout.

They announced the winner: FreshPoint!

This award is a true team effort through the commitment of each FreshPoint operating company during the roll-out as well as the ongoing efforts to remain Zoë’s Kitchen’s most trusted and valued business partner.

Zoë’s Kitchen continues to grow at an unbelievable pace. They are currently at 233 locations.

Check out Zoë’s Kitchen online, and get social with them on Facebook, Twitter, Instagram, and LinkedIn


If you are not a customer, find out how to become one today!

Image and content provided by Ted Beall, the Vice President of Sales of FreshPoint, Inc.

Some tools you can use:

Visit for our seasonal availability guides—and while you are there, check out the FreshPress, our latest market report. Place your orders online with ease at Did you know you can receive real-time reliable delivery alerts on the day of your delivery? Activate and subscribe at

Download our app and take your produce management on the go. Place orders, review flyers, watch videos…all in one spot!

Find out more details about our UBU program, and how we are shining a spotlight on food waste while making value and food safety a priority.

We buy local to strengthen regional economies, support family farms, preserve the local landscape, and to provide fresh-from-the-farm food to our customers. connects you to your local farmers like never before! Customize your search by zip, city, state, radius…even by crops and growing methods. Pop in your zip code and learn about our local farmers.

Socialize with us!

Did you know we are on YouTube? Head over to our page and check out our 75+ videos. Don’t forget to subscribe, and also be a part of our Bell Team—hit the little bell icon to get notifications when we upload new videos.

Follow FreshPoint, Inc. on FacebookTwitterInstagram, and LinkedIn…and follow The Produce Hunter on Instagram as she finds the best specialty produce at the Santa Monica Farmers Market.