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Employees Help for the Holidays

Did you know FreshPoint supports hundreds of organizations throughout North America? We give MILLIONS of pounds of produce, we participate in hundreds of fundraisers, and we are very active with charities and special causes in our communities during the year and also help for the holidays.

“I feel it is very important to be involved in these causes and do our part where we can,” says Robert Gordon, president of FreshPoint.

Below are just a few of the many ways our employees help for the holidays. Our heart is bursting—thank you to everyone who gave, and we are honored our employees united to make the season bright!

FreshPoint Southern California

Homeless Awareness Week

During Homeless Awareness week in November, we collected toiletry items and nonperishable food to create goodie bags for the local homeless community. We decided to extend the program until early December–we had such a great outcome.

“It was a great opportunity to share with those less fortunate things that we take for granted.” – Jesse Fonseca

Our associates contributed so many items, that we were able to create 60 personal bags. Each bag had a water, snacks, deodorant, lipbalm, toothbrush, toothpaste, and anti-bacterial wipes.

“I love helping people in any way I can. Having the opportunity to give back to the less fortunate brings joy to my heart.” – Tracy Sandoval

All items were donated to the East San Gabriel Valley Coalition for the Homeless. They are a non-profit charitable organization with a mission to bring hope and restore dignity to individuals and families who are homeless in the San Gabriel Valley region. Their goal is always to assist people to find permanent housing and assist them to become self-supporting.



Wayfair Family Services – Previously Concept 7

“My parents were foster parents and now that I had the opportunity to sponsor a foster kid for the holidays it touched home.” – Edgar Perez

For the past 20 years FreshPoint Southern California has partnered up with Concept 7. This year we were able to donate 75 gifts for 45 children, providing them with an abundance of joy, hope, love and compassion during the holiday season.

“The reason I feel it is vital everyone participates, just look at our blessings. We work for a great company and we all have the opportunity to brighten the holiday season for a child who is in foster care. That is, at its core, what the holiday season is about, giving. We are all blessed and have more than we could ever ask for. Pass it on.” – John Collie

Concept 7 is a family support and treatment center, helping neglected and abused children find foster homes. Not only does Concept 7 provide nurturing, rehabilitation homes for these children, they also are a licensed adoption agency. Their name stems from the idea that an effective program must have seven concepts for the participants to heal; rescue, recognition, relationship, responsibility, respect, resolution, and renewal.

“As a parent, it’s always a joy to be able to bring a smile to your little ones and being able to do that for other children is the best feeling you could ever have.” – Veronica Mercado


FreshPoint Central Florida Teams up with the National Support Office

Our National Support Office teamed up with FreshPoint Central Florida to donate over 200 toys to Nathaniel’s Hope this holiday season. “The donations provided free toys to share with over 1,000 special needs children in our community, 200 of them at local hospitals, with the hope of making things a little easier for their families this Christmas,” says Valerie Cappiali, Director of Multi-Unit Accounts at FreshPoint, Inc.

Nathaniel’s Hope was founded in 2002 and is dedicated to sharing “the Hope” with kids with special needs (VIP kids) and their families. VIP kids are those with any physical, cognitive, medical, or hidden disability, chronic or life-threatening illness, or those who are medically fragile.


A special thanks to our blog post submissions, and to all of our employees that were able to help for the holidays: Emma Ledezma, Marketing Coordinator, FreshPoint Southern California and Valerie Cappiali, Director of Multi-Unit Accounts at FreshPoint, Inc.

Follow FreshPoint, Inc. on Facebook, Twitter, Instagram, and LinkedIn… and follow The Produce Hunter as she finds the best of the Santa Monica Farmers Market every week on Instagram.


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