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South Texas
Founded in 1981 as City Produce, FreshPoint South Texas serves all of South and Central Texas from Waco to the Rio Grande Valley, from Corpus Christi to Eagle Pass and everywhere in-between. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 60,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of 40 trucks with digitally-controlled temperature and on board tablets with geo-fencing.
- Dedicated culinary specialists to assist you with menu planning, product innovation, and all of your produce needs.
- Internet ordering through myFreshPoint.com or on your smart phone/tablet.
- Online Account Management through Pay.Sysco.com
- State-of-the-art Local Product reporting module.
- Key Drop program with over 1,000 deliveries made weekly, so your product is in your cooler before you are.
food safety
- Fully-documented HACCP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- AIB, Silliker Third-Party Inspection at our facility.
- Certificate of Insurance and Grower Good Agriculture Practice required on all products.
- Facility is Primus GFSI Certified.
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FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
🍁🍂 Fall Harvest 🍂🍁
During the fall season, FreshPoint Dallas stocks a variety of fall decor items to help customers create the perfect seasonal atmosphere. From gourds, pumpkins, specialty pumpkins, hay bales, corn stalks, and ornamental corn, many of these items are used to decorate for fall events and celebrations.
For those looking to cook, the smaller “pie” pumpkins are perfect—they’re grown specifically for their sweet, dense flesh, ideal for pies and other seasonal dishes. These fall items are only available during this seasonal window and are sourced from growers in Texas and Colorado, ensuring fresh, high-quality products for all your fall needs.
Available now at FreshPoint Dallas!
During the fall season, FreshPoint Dallas stocks a variety of fall decor items to help customers create the perfect seasonal atmosphere. From gourds, pumpkins, specialty pumpkins, hay bales, corn stalks, and ornamental corn, many of these items are used to decorate for fall events and celebrations.
For those looking to cook, the smaller “pie” pumpkins are perfect—they’re grown specifically for their sweet, dense flesh, ideal for pies and other seasonal dishes. These fall items are only available during this seasonal window and are sourced from growers in Texas and Colorado, ensuring fresh, high-quality products for all your fall needs.
Available now at FreshPoint Dallas!
Why is this time of year so important to our industry?
During the annual field transition, fall weather can be erratic as warm and cool temps alternate while the season changes...and this will have an effect on produce in the field.
Our QA team is in the field inspecting what makes the cut and keeping us all in the loop via the FreshPress.
Click the link to read more: https://www.freshpoint.com/news/fresh-things-video-what-is-the-annual-produce-field-transition
During the annual field transition, fall weather can be erratic as warm and cool temps alternate while the season changes...and this will have an effect on produce in the field.
Our QA team is in the field inspecting what makes the cut and keeping us all in the loop via the FreshPress.
Click the link to read more: https://www.freshpoint.com/news/fresh-things-video-what-is-the-annual-produce-field-transition
Black Plums: Fall’s Bold, Flavor-Packed Gem
· Ancient Roots: Black plums have been cherished for centuries in East Asia and feature prominently in traditional dishes.
· Culinary Versatility: Perfect for glazes, compotes, chutneys, and tarts — a true seasonal star.
· Cultural Significance: In many cultures, plums symbolize good fortune and are celebrated in festive dishes.
Small fruit, big flavor, and a slice of culinary history!
#FunFacts #PeoplePassionProduce
· Ancient Roots: Black plums have been cherished for centuries in East Asia and feature prominently in traditional dishes.
· Culinary Versatility: Perfect for glazes, compotes, chutneys, and tarts — a true seasonal star.
· Cultural Significance: In many cultures, plums symbolize good fortune and are celebrated in festive dishes.
Small fruit, big flavor, and a slice of culinary history!
#FunFacts #PeoplePassionProduce
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Persimmons are luscious, colorful, and packed with fall flavor — a perfect ingredient to elevate seasonal menus. 🍂
Chefs can slice them fresh for salads, roast them to intensify their natural richness, or purée them into sauces, dressings, and desserts. Their silky texture and bright, honeyed notes pair beautifully with warm spices, creamy cheeses, and savory proteins.
A simple way to add color, depth, and a touch of elegance to any fall dish. 👨🍳
Chefs can slice them fresh for salads, roast them to intensify their natural richness, or purée them into sauces, dressings, and desserts. Their silky texture and bright, honeyed notes pair beautifully with warm spices, creamy cheeses, and savory proteins.
A simple way to add color, depth, and a touch of elegance to any fall dish. 👨🍳
Our Leadership Team
Nicholas Rocha
Regional President
Michael Shriner
Regional VP of Sales
Dean Rotan
Regional CFO
Michael Hernandez
Director of Operations
Jordan Groover
District Sales Manager
Stephanie Morales
Human Resources