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South Texas
Founded in 1981 as City Produce, FreshPoint South Texas serves all of South and Central Texas from Waco to the Rio Grande Valley, from Corpus Christi to Eagle Pass and everywhere in-between. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 60,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of 40 trucks with digitally-controlled temperature and on board tablets with geo-fencing.
- Dedicated culinary specialists to assist you with menu planning, product innovation, and all of your produce needs.
- Internet ordering through myFreshPoint.com or on your smart phone/tablet.
- Online Account Management through Pay.Sysco.com
- State-of-the-art Local Product reporting module.
- Key Drop program with over 1,000 deliveries made weekly, so your product is in your cooler before you are.
food safety
- Fully-documented HACCP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- AIB, Silliker Third-Party Inspection at our facility.
- Certificate of Insurance and Grower Good Agriculture Practice required on all products.
- Facility is Primus GFSI Certified.
Distribution Map
Navigate our coverage area by county. To search your specific location select full screen.
Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
This time of year brings rapid changes during the carefully orchestrated Annual Field Transition. Spring weather can be unpredictable, with shifting temperatures across California’s major growing regions affecting supply and quality.
Our QA team is out in the field, ensuring only the best product makes the cut and keeping everyone informed through the FreshPress.
Why is this time of year so pivotal for our industry? Click the link below to learn more.
https://www.freshpoint.com/news/fresh-things-video-what-is-the-annual-produce-field-transition
Our QA team is out in the field, ensuring only the best product makes the cut and keeping everyone informed through the FreshPress.
Why is this time of year so pivotal for our industry? Click the link below to learn more.
https://www.freshpoint.com/news/fresh-things-video-what-is-the-annual-produce-field-transition
April is prime time for artichokes; they’re at their peak—tender, flavorful, and incredibly versatile.
From appetizers to mains, they’re a standout ingredient for any menu:
• Roasted or grilled with a drizzle of olive oil and herbs
• Stuffed with cheese, breadcrumbs, or grains for a show-stopping starter
• In pastas, risottos, or salads for a fresh spring twist
Bring the taste of spring to your menu with this seasonal favorite!
From appetizers to mains, they’re a standout ingredient for any menu:
• Roasted or grilled with a drizzle of olive oil and herbs
• Stuffed with cheese, breadcrumbs, or grains for a show-stopping starter
• In pastas, risottos, or salads for a fresh spring twist
Bring the taste of spring to your menu with this seasonal favorite!
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Every spring, growing regions in Yuma and Salinas shift production to maintain optimal conditions, affecting several key produce commodities along the way.
Curious how it all works? Click the link below to watch our quick video 🎥 and see this important transition in action!
https://www.youtube.com/watch?v=gMKS3J0v2Zs
Curious how it all works? Click the link below to watch our quick video 🎥 and see this important transition in action!
https://www.youtube.com/watch?v=gMKS3J0v2Zs
Spinach is one of those versatile greens that works on so many levels. From fresh salads and grain bowls to sautéed sides and hearty entrées. 🥬✨ It adds vibrant color, a tender texture, and mild earthy flavor that pairs beautifully with citrus, garlic, cheeses, and proteins like chicken or salmon.
Whether you’re tossing it into pasta, layering it in a breakfast frittata, or serving it sautéed with garlic and olive oil as a simple side, spinach brings nutrients and flavor to every dish. Chefs love it because it’s easy to work with and elevates both classic and creative menu items.
Whether you’re tossing it into pasta, layering it in a breakfast frittata, or serving it sautéed with garlic and olive oil as a simple side, spinach brings nutrients and flavor to every dish. Chefs love it because it’s easy to work with and elevates both classic and creative menu items.
Our Leadership Team
Nicholas Rocha
Regional President
Michael Shriner
Regional VP of Sales
Dean Rotan
Regional CFO
Michael Hernandez
Director of Operations
Jordan Groover
District Sales Manager
Stephanie Morales
Human Resources