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San Francisco

Founded in 1947 as Lee Ray Tarantino, FreshPoint San Francisco serves the region with the finest quality selection and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.

facility

  • 50,000 square-foot facility with 7 temperature controlled zones.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Refrigerated delivery fleet of trucks.
  • Dedicated produce specialists to assist you with menu planning, availability, and all of your produce needs.
  • Live Customer Care Department available 7 days a week.
  • Internet ordering through MyFreshPoint.com.
  • Online account management through pay.sysco.com
  • Local sourcing and supportive of small growers with direct grower purchasing.
  • Servicing the Port of San Francisco, which hosts 60-80 cruise ship calls annually.
  • Local, national, import and export distribution capability.
  • We are committed to sustainability and our environmental responsibility.

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Unannounced AIB and 3rd party inspections.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • GFS Certified dedicated Food Safety Manager.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Business in Industry
Education
Travel & Leisure

Address:

30340 Whipple Road
Union City, CA 94587

P: 800-321-1035 | F: 510-476-5900

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint22 hours ago
It’s ‪FreshPress Friday‬!

"The FreshPress" is a market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales representative for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint2 days ago
Plums come in a myriad of colors, shapes, and varieties. The skin is a little tangy, and it’s typically a little thin. Chef Dan says, “When I say plums come in a myriad of colors, shapes, and sizes, I am not kidding. There are countless kinds of plums, and that’s without getting into the fun hybrids like pluots, plumcots, apriums, and more hybrid names."

What's a pluot? Check out this quick video on pluots ➡️ https://freshpoint.com/news/have-you-ever-wanted-to-know-what-is-a-pluot/

Pluots are a seasonal item and at their best in the summer. Now that you have the answer to “what is a pluot,” contact your Sales Consultant about their availability and adding some to your next order. #peoplepassionproduce
FreshPoint
FreshPoint4 days ago
There are two “categories” of squash: summer squash and winter squash. What is the difference? The short answer is—a winter squash is a squash that’s allowed to fully mature. The seeds fully mature and become hard, the skin becomes a lot thicker, and the flesh is dense–and these squash typically (but not always) need to be cooked before you eat them.

But summer squash are a little different. The seeds and skin are soft and fully edible. They are sometimes referred to as “soft shell squash” and as such, can be cooked or eaten raw. The entire squash is edible, versus the winter squash’s hard seeds and shell that needs to be removed.

Summer squash are also a great option for your center-of-the-plate. They are versatile and can be eaten raw (such as spiralized as noodles!) and they are fantastic grilled, or stuffed and cooked. They are also a non-starchy vegetable with few diet restrictions.

Summertime is the perfect time to feature summer squash on your menu.

#peoplepassionproduce
FreshPoint
FreshPoint5 days ago
Beautiful 🍒 FreshPoint Canada
FreshPoint
FreshPoint1 week ago
"The FreshPress" is a fresh produce market report we publish every week to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint3 weeks ago
Which is better, white flesh or yellow flesh stone fruit?

It all depends on what you prefer. White flesh stone fruits typically have a pale flesh and lower acid (also called sub-acid) and known for their sweetness...sometimes almost syrupy sweet...while yellow-fleshed stone fruits have a sharper acidity that balances the flavor to round things out.

Whatever your preference, add peaches to your summer menu!

Our Leadership Team

Pamela Bava
Region President

Trudy Palmer
Region VP of Sales

Zac Dunlop
Director of Sales – San Francisco

Javier Vasquez
Region VP of Merchandising

Jason Pineda
Area VP of Human Resources

Leo Aquino
Director of Operations

Matthew Medeiros     
Director of Purchasing

Robin Kawashima
Area CFO

Aaron Snider
Region Safety Manager

Robert Sereno
Region Food Safety Manager