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San Francisco

Founded in 1947 as Lee Ray Tarantino, FreshPoint San Francisco serves the region with the finest quality selection and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our vision of being our customers’ most valued and trusted business partner.

facility

  • 50,000 square-foot facility with 7 temperature controlled zones.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • 110 dedicated employees with decades of produce experience working to help you succeed.
  • New 2014 refrigerated delivery fleet of 33 trucks.
  • Dedicated produce specialists to assist you with menu planning, availability, and all of your produce needs.
  • Live Customer Care Department available 7 days a week.
  • Internet ordering through MyFreshPoint.com.
  • Online account management through FreshPointAccountCenter.com.
  • Local sourcing and supportive of small growers with direct grower purchasing.
  • Servicing the Port of San Francisco, which hosts 60-80 cruise ship calls annually.
  • Local, national, import and export distribution capability.
  • We are committed to sustainability and our environmental responsibility.

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Unannounced AIB and 3rd party inspections.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • GFS Certified dedicated Food Safety Manager.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Business in Industry
Education
Travel & Leisure

Address:

30340 Whipple Road
Union City, CA 94587

P: 800-321-1035 | F: 510-476-5900

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint
"The FreshPress" is a comprehensive market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales representative for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint
On August 4th, FreshPoint Puerto Rico and FreshPoint South Florida donated FreshCuts, fresh juices, and hand fruits in support of the Soy un Corazon Foundation in collaboration with the Cardiovascular Hospital of Puerto Rico. The meet and greet event brought together the child cardiology patients who have undergone heart surgery, families of those patients, doctors, and foundation supporters.

The foundation tries to hold events related to physical exercise, since the founders are also committed to good physical, mental, and spiritual health. Here the FreshPoint team is pictured with members of Fundacion Soy Un Corazon in June when they met for a thank you for previous support of the Puerto Rico Sunshine 15K last November.

To learn more about the Fundacion Soy un Corazon please visit their Facebook page.

Images credit 📸: Soy un Corazon Foundation
FreshPoint
FreshPoint
"The FreshPress" is a comprehensive market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales representative for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint
Buying a large apple for a small job may lead to unnecessary food waste. Sizes, varieties, grades...selecting the best apple for the job can help your bottom line.

Click the link and let's go pick some apples in this blog edition of Produce 101: Apples. ⁠

https://www.freshpoint.com/news/produce-101-apples
FreshPoint
FreshPoint
September is Food Safety month!

FreshPoint’s food safety quality assurance advantages:

✅ We have the capability to track all products through our system back to the supplier and forward to our customers.

✅ All FreshPoint facilities are audited to internal FreshPoint Corporate FSQA food safety and quality assurance guidelines

We are one of the industry leaders in food safety. Our primary goal is protecting our food, and our customers.

https://www.freshpoint.com/about-us/core-values/food-safety/
FreshPoint
FreshPoint
"The FreshPress" is a comprehensive market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales representative for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/

Our Leadership Team

Pamela Bava
Region President

Trudy Palmer
Region VP of Sales

Zac Dunlop
Director of Sales – San Francisco

Javier Vasquez
Region VP of Merchandising

Miguel Gonzalez
Director of Operations

Jason Pineda
Area VP of Human Resources

Jamie Holveck
Area CFO

Scott Savage
Region Safety Manager

Robert Sereno
Region Food Safety Manager