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San Francisco

Founded in 1947 as Lee Ray Tarantino, FreshPoint San Francisco serves the region with the finest quality selection and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.

facility

  • 50,000 square-foot facility with 7 temperature controlled zones.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Refrigerated delivery fleet of trucks.
  • Dedicated produce specialists to assist you with menu planning, availability, and all of your produce needs.
  • Live Customer Care Department available 7 days a week.
  • Internet ordering through MyFreshPoint.com.
  • Online account management through pay.sysco.com
  • Local sourcing and supportive of small growers with direct grower purchasing.
  • Servicing the Port of San Francisco, which hosts 60-80 cruise ship calls annually.
  • Local, national, import and export distribution capability.
  • We are committed to sustainability and our environmental responsibility.

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Unannounced AIB and 3rd party inspections.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • GFS Certified dedicated Food Safety Manager.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Business in Industry
Education
Travel & Leisure

Address:

30340 Whipple Road
Union City, CA 94587

P: 800-321-1035 | F: 510-476-5900

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint8 hours ago
Your on-the-go foodservice customers count on fresh, delicious and convenient options that taste great every time. But sometimes labor, packaging, ingredient availability or volume (large or small) can make it a challenge to serve customers consistently.

Made to order and hand-assembled from fresh ingredients, each Created Fresh! item is consistent to ensure that your repeat customers are always having the same great eating experience every time they purchase.

Our Created Fresh! grab-and-go line can fuel your customers from sunup to sundown...and have them returning day after day.

Contact your sales consultant today about our Created Fresh! line of grab-and-go offerings, now available in our Central Florida location as well as all of our East Coast companies. #peoplepassionproduce #‎ourfirstnameisfresh
FreshPoint
FreshPoint3 days ago
It’s ‪FreshPress Friday‬!

"The FreshPress" is a market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint4 days ago
Spring is here! ☀️ 🌱

#peoplepassionproduce #springveggies
FreshPoint
FreshPoint
FreshPoint6 days ago
Looking for convenient, premium, and labor-saving options for your food service operation? Our Created Fresh! full line of ready-to-eat, prepackaged grab-and-go items are ready to serve with no prep labor involved. 🥪🥗🍎🍪⁠⁠

Perfect for gift shops, cafeterias, coffee shops, lounges, airports, hospitals, schools…there’s something for everyone! No matter how many customers you serve, Created Fresh! can cover any size operation.⁠⁠

Take one thing off your plate, while serving your customers something great!⁠
Contact your sales consultant today about our Created Fresh! line of grab-and-go offerings now available in our Central Florida location as well as all of our East Coast companies. 🥪🥗🍎🍪#peoplepassionproduce #‎ourfirstnameisfresh
FreshPoint
FreshPoint1 week ago
One of the most important parts of Irish Beef Stew is the chunks of potatoes! Click the link to take a look at the history of potatoes and how they have come to be one of the most important agricultural crops.

https://www.freshpoint.com/news/produce-101-potatoes/
FreshPoint
FreshPoint1 week ago
It’s ‪FreshPress Friday‬!

"The FreshPress" is a market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/

Our Leadership Team

Pamela Bava
Region President

Trudy Palmer
Region VP of Sales

Zac Dunlop
Director of Sales – San Francisco

Javier Vasquez
Region VP of Merchandising

Jason Pineda
Area VP of Human Resources

Leo Aquino
Director of Operations

Matthew Medeiros     
Director of Purchasing

Robin Kawashima
Area CFO

Aaron Snider
Region Safety Manager

Robert Sereno
Region Food Safety Manager