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San Francisco

Founded in 1947 as Lee Ray Tarantino, FreshPoint San Francisco serves the region with the finest quality selection and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.

facility

  • 50,000 square-foot facility with 7 temperature controlled zones.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Refrigerated delivery fleet of trucks.
  • Dedicated produce specialists to assist you with menu planning, availability, and all of your produce needs.
  • Live Customer Care Department available 7 days a week.
  • Internet ordering through MyFreshPoint.com.
  • Online account management through pay.sysco.com
  • Local sourcing and supportive of small growers with direct grower purchasing.
  • Servicing the Port of San Francisco, which hosts 60-80 cruise ship calls annually.
  • Local, national, import and export distribution capability.
  • We are committed to sustainability and our environmental responsibility.

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Unannounced AIB and 3rd party inspections.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • GFS Certified dedicated Food Safety Manager.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Business in Industry
Education
Travel & Leisure

Address:

30340 Whipple Road
Union City, CA 94587

P: 800-321-1035 | F: 510-476-5900

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint15 hours ago
St. Patrick’s Day is almost here, and it’s time to feature the classics ☘️⁠

Slow-cooked, perfectly seasoned corned beef brisket from Buckhead|Newport paired with fresh cabbage from FreshPoint makes the holiday menu a winner. From traditional cabbage and potatoes to stacked sandwiches and creative Irish-inspired specials, this duo brings comfort, nostalgia, and strong menu appeal.⁠

Now’s the time to start those menu conversations, plan features, and make sure your customers are set up for a successful St. Patrick’s Day push!⁠

#BuckheadNewport #SeasonalSpecials
FreshPoint
FreshPoint19 hours ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint3 days ago
Everyone say hello to our FreshPoint West Coast Florida Operations team 👏

Recognized during the recent Town Hall as the Ops Site of the Quarter, this team continues to lead by example and drive operational excellence. Their daily focus on the customer fuels everything they do, ensuring every order, every interaction, and every delivery is a positive experience.

This recognition is well deserved, and we’re proud to spotlight a group that shows up with purpose and delivers every single day.

Job well done!
FreshPoint
FreshPoint5 days ago
Asparagus is in season! 🌱

Crisp, tender, and full of flavor, asparagus is a versatile ingredient that shines on menus. From grilled sides and fresh salads to pasta, risotto, and creative chef specials. In season now, it’s the perfect way to highlight fresh, local flavors that guests will love.

Want to learn more? Click the link below.

https://www.freshpoint.com/news/produce-101-asparagus/
FreshPoint
FreshPoint6 days ago
Kickstart your day the FreshPoint way with Pure Green’s cold-pressed juices! The “Wake Up Call” — a zesty mix of apple, ginger, lemon, and cayenne gives you that natural morning boost you need. From full-size bottles to powerful juice shots, Pure Green keeps Puerto Rico refreshed, healthy, and energized all day long.

Available locally at FreshPoint Puerto Rico.
FreshPoint
FreshPoint7 days ago
Discover one of Puerto Rico’s favorites: mixed heirloom tomatoes! 🍅 Bursting with flavor, juiciness, and vibrant color, they’re perfect for a fresh tomato and basil salad with balsamic or to brighten up classic sofrito and picadillo. They also pair wonderfully in avocado salads with yucca or boiled green plantains.

Available locally at FreshPoint Puerto Rico.

Our Leadership Team

Pamela Bava
Region President

Trudy Palmer
Region VP of Sales

Zac Dunlop
Director of Sales – San Francisco

Javier Vasquez
Region VP of Merchandising

Jason Pineda
Area VP of Human Resources

Leo Aquino
Director of Operations

Matthew Medeiros     
Director of Purchasing

Robin Kawashima
Area CFO

Aaron Snider
Region Safety Manager

Robert Sereno
Region Food Safety Manager

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