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San Francisco

Founded in 1947 as Lee Ray Tarantino, FreshPoint San Francisco serves the region with the finest quality selection and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.

facility

  • 50,000 square-foot facility with 7 temperature controlled zones.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Refrigerated delivery fleet of trucks.
  • Dedicated produce specialists to assist you with menu planning, availability, and all of your produce needs.
  • Live Customer Care Department available 7 days a week.
  • Internet ordering through MyFreshPoint.com.
  • Online account management through pay.sysco.com
  • Local sourcing and supportive of small growers with direct grower purchasing.
  • Servicing the Port of San Francisco, which hosts 60-80 cruise ship calls annually.
  • Local, national, import and export distribution capability.
  • We are committed to sustainability and our environmental responsibility.

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Unannounced AIB and 3rd party inspections.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • GFS Certified dedicated Food Safety Manager.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Business in Industry
Education
Travel & Leisure

Address:

30340 Whipple Road
Union City, CA 94587

P: 800-321-1035 | F: 510-476-5900

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint11 hours ago
🌺 Dried hibiscus flowers offering bold, tart flavor and vibrant color that can elevate your menu. Ideal for infusing into syrups, teas, or incorporating into glazes and sauces. A versatile ingredient that brings both flavor and presentation to the next level.

#PeoplePassionProduce #BoldFlavors
FreshPoint
FreshPoint2 days ago
It’s ‪FreshPressFriday!

Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.

Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.

#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint2 days ago
Colby has been a key contributor to the FreshPoint team since August 2022. We think he is a great example of our value of “Drive Together,” which means working together to ensure our customers succeed and provide them with the necessary resources to thrive.

As Lead Driver, Colby not only leads the Raleigh transportation team with dedication but also steps in to support the Charlotte team whenever needed. His willingness to go above and beyond across the Carolinas shows what Drive Together is all about: achieving our goals together and celebrating as one.

Colby’s commitment to his team, our customers, and the FreshPoint mission speaks volumes about his character and leadership. Thank you, Colby, for all that you do every day—you help make FreshPoint a great place to be. Let’s give him a well-earned round of applause!

#EmployeeSpotlight #PeoplePassionProduce #Teamwork
FreshPoint
FreshPoint6 days ago
Heirloom tomatoes aren’t just about color and shape, they’re about history, too. Here's a breakdown of the 4 types commonly available.

🍅 Commercial Heirlooms, which is typically thought to be a seed strain introduced to production before 1940.

🍅 Family Heirlooms – Seeds passed down through generations, often tied to specific regions or families.

🍅 Created Heirlooms – Crosses between two different varieties of heirlooms.

🍅 Mystery Heirlooms – Nature’s surprise! No one really knows how they came to be—maybe a wild variety—but one thing’s for sure: we’re glad they did.

Want to learn more? Click the link below!

https://www.freshpoint.com/news/fresh-things-video-different-types-of-heirloom-tomatoes/

#Peoplepassionproduce #Ourfirstnameisfresh #HeirloomTomatoes #TomatoSeason
FreshPoint
FreshPoint1 week ago
It’s ‪FreshPressFriday!

Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.

Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.

#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint2 weeks ago
It's Wallpaper Wednesday...and this month we are talking about tomatoes!

Tomatoes are an ancient crop, thought to have originated in Central America centuries ago. While tomatoes have become associated with Mediterranean cuisine, they were relatively late to the European pantry, not arriving until the 16th century.

Add a little color to your desktop workspace with this colorful desktop wallpaper. ⁠Click the link to download. 🖥️ #peoplepassionproduce #‎ourfirstnameisfresh https://bit.ly/3Pg7Y7p

Our Leadership Team

Pamela Bava
Region President

Trudy Palmer
Region VP of Sales

Zac Dunlop
Director of Sales – San Francisco

Javier Vasquez
Region VP of Merchandising

Jason Pineda
Area VP of Human Resources

Leo Aquino
Director of Operations

Matthew Medeiros     
Director of Purchasing

Robin Kawashima
Area CFO

Aaron Snider
Region Safety Manager

Robert Sereno
Region Food Safety Manager