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San Francisco

Founded in 1947 as Lee Ray Tarantino, FreshPoint San Francisco serves the region with the finest quality selection and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.

facility

  • 50,000 square-foot facility with 7 temperature controlled zones.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Refrigerated delivery fleet of trucks.
  • Dedicated produce specialists to assist you with menu planning, availability, and all of your produce needs.
  • Live Customer Care Department available 7 days a week.
  • Internet ordering through MyFreshPoint.com.
  • Online account management through pay.sysco.com
  • Local sourcing and supportive of small growers with direct grower purchasing.
  • Servicing the Port of San Francisco, which hosts 60-80 cruise ship calls annually.
  • Local, national, import and export distribution capability.
  • We are committed to sustainability and our environmental responsibility.

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Unannounced AIB and 3rd party inspections.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • GFS Certified dedicated Food Safety Manager.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Business in Industry
Education
Travel & Leisure

Address:

30340 Whipple Road
Union City, CA 94587

P: 800-321-1035 | F: 510-476-5900

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint2 days ago
FreshPoint is proud to offer a unique product in South Florida and Puerto Rico—fresh coconuts, carefully peeled and prepared with a convenient straw for easy enjoyment.

Naturally sweet, hydrating, and rich in electrolytes, these coconuts provide a refreshing and healthy option, especially during warm island days. Ideal for resorts, hospitality, and customers seeking an authentic tropical experience.

Available locally in FreshPoint Puerto Rico.
FreshPoint
FreshPoint2 days ago
So proud to see what our partnership with Second Harvest has accomplished. One million jars of spaghetti sauce through the Tomato Project is truly incredible. 🍅❤️

Grateful to be part of something that turns fresh tomatoes into meals that make a real difference in our community.
FreshPoint
FreshPoint2 days ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint3 days ago
Come grow with us! ⁠

Do you or someone you know have a passion for produce? We are hiring people that are motivated and eager to grow. Are you a self-starter that likes to work with people? FreshPoint Puerto Rico has an excellent opportunity for growth as a Inside Sales Rep.

FreshPoint is North America’s leading produce distributor. Are you ready to start your fresh career move? ⁠

⁠Click the link below to learn more about this role and other openings.

https://careers.sysco.com/en/job/trujillo-alto/inside-sales-representative/1105/86743897136
FreshPoint
FreshPoint5 days ago
Anjou pears bring comfort and flavor to winter menus.

Juicy and naturally sweet, Anjou pears are a winter favorite that shines in both baking and cooking. They hold their shape well when heated, making them perfect for pies, tarts, poached desserts, roasted applications, and savory dishes alike.

From baked goods to warm entrées and seasonal sides, Anjou pears are an easy way to add comforting, in-season flavor to menus.

Want to learn more? Click the link below.
https://www.freshpoint.com/archive/commodity-pears-anjou/
FreshPoint
FreshPoint1 week ago
Blood oranges are in season!

Known for their vibrant color and bold, citrus-forward flavor, blood oranges are a standout winter citrus that adds visual impact and a seasonal twist to menus. They work beautifully across applications—from salads, vinaigrettes, and seafood dishes to desserts, cocktails, and house-made beverages.

With peak availability right now, blood oranges are a great opportunity to inspire seasonal menu features and spark conversations with customers looking to refresh their offerings.

Click the link below to learn more.

https://www.freshpoint.com/news/video-blood-oranges-cara-cara-oranges/

Our Leadership Team

Pamela Bava
Region President

Trudy Palmer
Region VP of Sales

Zac Dunlop
Director of Sales – San Francisco

Javier Vasquez
Region VP of Merchandising

Jason Pineda
Area VP of Human Resources

Leo Aquino
Director of Operations

Matthew Medeiros     
Director of Purchasing

Robin Kawashima
Area CFO

Aaron Snider
Region Safety Manager

Robert Sereno
Region Food Safety Manager

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