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San Francisco

Founded in 1947 as Lee Ray Tarantino, FreshPoint San Francisco serves the region with the finest quality selection and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.

facility

  • 50,000 square-foot facility with 7 temperature controlled zones.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Refrigerated delivery fleet of trucks.
  • Dedicated produce specialists to assist you with menu planning, availability, and all of your produce needs.
  • Live Customer Care Department available 7 days a week.
  • Internet ordering through MyFreshPoint.com.
  • Online account management through pay.sysco.com
  • Local sourcing and supportive of small growers with direct grower purchasing.
  • Servicing the Port of San Francisco, which hosts 60-80 cruise ship calls annually.
  • Local, national, import and export distribution capability.
  • We are committed to sustainability and our environmental responsibility.

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Unannounced AIB and 3rd party inspections.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • GFS Certified dedicated Food Safety Manager.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Business in Industry
Education
Travel & Leisure

Address:

30340 Whipple Road
Union City, CA 94587

P: 800-321-1035 | F: 510-476-5900

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint2 days ago
Anjou pears bring comfort and flavor to winter menus.

Juicy and naturally sweet, Anjou pears are a winter favorite that shines in both baking and cooking. They hold their shape well when heated, making them perfect for pies, tarts, poached desserts, roasted applications, and savory dishes alike.

From baked goods to warm entrées and seasonal sides, Anjou pears are an easy way to add comforting, in-season flavor to menus.

Want to learn more? Click the link below.
https://www.freshpoint.com/archive/commodity-pears-anjou/
FreshPoint
FreshPoint5 days ago
Blood oranges are in season!

Known for their vibrant color and bold, citrus-forward flavor, blood oranges are a standout winter citrus that adds visual impact and a seasonal twist to menus. They work beautifully across applications—from salads, vinaigrettes, and seafood dishes to desserts, cocktails, and house-made beverages.

With peak availability right now, blood oranges are a great opportunity to inspire seasonal menu features and spark conversations with customers looking to refresh their offerings.

Click the link below to learn more.

https://www.freshpoint.com/news/video-blood-oranges-cara-cara-oranges/
FreshPoint
FreshPoint6 days ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint1 week ago
Everyone say hi to Cesar! 👋

Cesar is the Outbound Lead at FreshPoint Puerto Rico and plays an essential role in keeping operations running smoothly. He’s always willing to step in wherever he’s needed, supporting deliveries, outbound logistics for cruise and supermarket accounts, and quality control. With 19 years at FreshPoint, Cesar brings a strong work ethic and a team-first mindset to everything he does. He enjoys that his role allows him to apply his skills to real-world challenges and believes FreshPoint has always been—and will continue to be—a great company to work for.

We believe he’s an excellent example of our value of integrity, and we’re grateful to have him on our team.

Thank you, Cesar, for all you do to make FreshPoint a great place to work!
FreshPoint
FreshPoint1 week ago
Strawberries are a classic celebration staple. Often enjoyed dipped in chocolate or paired with champagne, strawberries bring a sense of indulgence and occasion to the table. With Valentine’s Day coming up, now is a great time to explore creative ways to incorporate strawberries into your menu—from desserts and cocktails to limited-time seasonal features that feel extra festive. 🍓✨
FreshPoint
FreshPoint2 weeks ago
FM Organic Baby Chidori Kale⁠

The rich magenta color and ruffled edges of baby Chidori kale make it especially beautiful. It’s ideal served fresh as a component or garnish so the color can stand out. When cooked, it may bleed and turn darker, but it remains delicious.

Available locally at FreshPoint Southern California.

Our Leadership Team

Pamela Bava
Region President

Trudy Palmer
Region VP of Sales

Zac Dunlop
Director of Sales – San Francisco

Javier Vasquez
Region VP of Merchandising

Jason Pineda
Area VP of Human Resources

Leo Aquino
Director of Operations

Matthew Medeiros     
Director of Purchasing

Robin Kawashima
Area CFO

Aaron Snider
Region Safety Manager

Robert Sereno
Region Food Safety Manager