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San Francisco

Founded in 1947 as Lee Ray Tarantino, FreshPoint San Francisco serves the region with the finest quality selection and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.

facility

  • 50,000 square-foot facility with 7 temperature controlled zones.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Refrigerated delivery fleet of trucks.
  • Dedicated produce specialists to assist you with menu planning, availability, and all of your produce needs.
  • Live Customer Care Department available 7 days a week.
  • Internet ordering through MyFreshPoint.com.
  • Online account management through pay.sysco.com
  • Local sourcing and supportive of small growers with direct grower purchasing.
  • Servicing the Port of San Francisco, which hosts 60-80 cruise ship calls annually.
  • Local, national, import and export distribution capability.
  • We are committed to sustainability and our environmental responsibility.

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Unannounced AIB and 3rd party inspections.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • GFS Certified dedicated Food Safety Manager.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Business in Industry
Education
Travel & Leisure

Address:

30340 Whipple Road
Union City, CA 94587

P: 800-321-1035 | F: 510-476-5900

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint5 hours ago
It's Wallpaper Wednesday...and this month we are talking about peas, beans, and corn!

Add a little color to your desktop workspace with this colorful desktop wallpaper. ⁠Click the link to download. 🖥️ #peoplepassionproduce #‎ourfirstnameisfresh https://bit.ly/2025-Pea-Bean-Corn
FreshPoint
FreshPoint5 days ago
It’s ‪FreshPress Friday‬!

"The FreshPress" is a market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint6 days ago
Farmer Kelsey oversees Sequatchie Cove Farm in Sequatchie, TN.

They are currently supplying FreshPoint Nashville with a beautiful array of eggs.

Farmer Kelsey says, “The more I’ve learned, the more I’ve learned there is to learn.”

Did you know we have a whole website dedicated JUST to our local farmers? Click to read more about one of FreshPoint Nashville's local farms, Sequatchie Cove Farm, and while you’re there, pop in your zip code to see who our local farmers are near you. #peoplepassionproduce #ourfirstnameisfresh

https://local.freshpoint.com/store_page/sequatchie-cove-farm/...
FreshPoint
FreshPoint6 days ago
Great event! Thanks for having us.
FreshPoint
FreshPoint1 week ago
Did you know that 30-40% of food in the U.S. is wasted every year?

By making small changes to your food choices, you can make a big difference! Click the link in our bio to learn more about sustainable eating and explore our Unusual But Usual program. #EarthDay2025

https://www.freshpoint.com/ubu/
FreshPoint
FreshPoint1 week ago
Green beans are versatile, allowing themselves to be used in a variety of cooking methods, from sautéing and steaming to roasting.

Their crisp texture holds up well across different techniques, allowing them to maintain their snap when sautéed or develop a lovely char when roasted.

Whether you’re looking for a side dish, a main course addition, or a salad component, green beans can easily adapt to any preparation style.

Our Leadership Team

Pamela Bava
Region President

Trudy Palmer
Region VP of Sales

Zac Dunlop
Director of Sales – San Francisco

Javier Vasquez
Region VP of Merchandising

Jason Pineda
Area VP of Human Resources

Leo Aquino
Director of Operations

Matthew Medeiros     
Director of Purchasing

Robin Kawashima
Area CFO

Aaron Snider
Region Safety Manager

Robert Sereno
Region Food Safety Manager