HOUSTON – For the third consecutive year, Sysco and FreshPoint received the Produce for Better Health (PBH) Foundation’s Role Model Award.
This award recognizes public and private organizations for outstanding efforts in increasing the visibility, recognition and impact of the “Fruits & Veggies—More Matters” national health campaign.
PBH is a national non-profit organization whose mission is to achieve increased daily consumption of fruits and vegetables for better health by leveraging private industry and public sector resources, motivating key consumer influencers, and promoting fruits and vegetables directly to consumers.
Throughout the year, Sysco communicates to customers and associates the benefits of daily consumption of fruits and vegetables. Resources used to communicate this valuable information include the Sysco Healthy and Positive Eating (SHAPE) eNewsletter, fruit baskets at Sysco’s headquarters, and placing the “Fruits & Veggies—More Matters” logo on marketing materials that are distributed to associates and consumers.
“PBH has worked diligently to lead Americans to eat more fruit and vegetables and we’re honored to be recognized by them for our leadership in this area as well,” said Rich Dachman, Sysco’s Vice President-Produce. “We will continue to strongly advocate to eat more fruits and vegetables because it truly matters for a healthier America.”
Submitted by THe Dish, Sysco Communications