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Dallas

The company was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • 375 full-time associates, 36% of which have a tenure of 10 or more years.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through FreshPointAccountCenter.com.

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint
It's Wallpaper Wednesday...and this year we are talking about local produce!

Add a little color to your desktop workspace with this colorful desktop wallpaper. ⁠Click the link to download. 🖥️ #peoplepassionproduce

bit.ly/FP-Mar-2024

FreshPoint Oklahoma FreshPoint South Texas FreshPoint Dallas
FreshPoint
FreshPoint
One of our newest farm partners is @gamblecreekfarms and they have some of the most delicious baby red oak and baby green that we have seen in ages. These amazing lettuces have tender leaves, a sweet and a slightly nutty flavor and are simply gorgeous.

Supplies are limited, so reach out today and get these on your early spring menus.

#babylettuce #lettuce #salad #saladgreens #leafygreens #eatmoregreens #localfood #locallygrown #eatmorelocal #locavore #peoplepassionproduce #ourfirstnameisfresh
FreshPoint
FreshPoint
"The FreshPress" is a fresh produce market report we publish every week to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint
FreshPoint
In honor of #blackhistorymonth we are spotlighting one of our farmers, Patrick Brown with Brown Family Farms in Henderson, NC.

Patrick has said, "My father, Rev. Dr. Arthur A. Brown, was the 3rd generation farmer who taught me everything that I know about farming. We stopped farming tobacco and now we are focused on regenerative practices that can actually heal people and the environment."

He grows sweet potatoes, collard greens, kale, peppers, tomatoes and more.

Through the partnership with our customers, we can make a strong impact in the lives of local farmers and the future of their farms. This has a ripple effect throughout communities, regional economies, and our national food system.

We are proud to support local and diverse farmers and will continue to search for new farmers to partner with and offer their products to you. #peoplepassionproduce

Click to read more about Patrick and Brown Family Farms https://local.freshpoint.com/store_page/brown-family-farms/

Brown Family Farms CSA
FreshPoint Raleigh
FreshPoint
FreshPoint
"The FreshPress" is a fresh produce market report we publish every week to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint
Looking for some menu inspo? FreshPoint Dallas has some great suggestions!

Our Leadership Team

Clay Wachter
Regional President

Michael Shriner
Regional VP of Sales

Dean Rotan
Regional CFO

Nicholas Rocha
Regional VP of Merchandising

Tim Sparks
VP of Operations

Jermaine Lawton
VP of Production

WeVondala Menefee
Director of Program Sales

Liz Pamberi
HR Business Partner

K. C. Ely
Regional Food Safety Manager