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Dallas

The company was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • 375 full-time associates, 36% of which have a tenure of 10 or more years.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through FreshPointAccountCenter.com.

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint
What is a great way to clean a pomegranate you ask? There are several ways to go about it, but this is our favorite. And as always, we have some interesting #funfacts about this ruby red fruit. https://youtu.be/_NeiQfs_KgE
FreshPoint
FreshPoint
"The FreshPress" is a fresh produce market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint
Why do cranberries float? As always, Chef Dan has the answer and of course, the interesting history of this Native American fruit. Check out his quick video here https://youtu.be/SZmhIBQHaOg
FreshPoint
FreshPoint
Wishing you all a Happy Thanksgiving #peoplepassionproduce
FreshPoint
FreshPoint
FreshPoint
The flavor profile of shallot is a little more complex than an onion, has hints of garlic, but ties in both of those flavor notes perfectly.

Chef Dan has some great ideas that take your menu from summer salads all the way to elevating the classic Thanksgiving green bean casserole topping with fried shallots.

Check out his quick video for some ideas on using shallots: https://youtu.be/g9GZq9FQJNA

Our Leadership Team

Clay Wachter
Regional President

Michael Shriner
Regional VP of Sales

Dean Rotan
Regional CFO

Nicholas Rocha
Regional VP of Merchandising

Tim Sparks
VP of Operations

Jermaine Lawton
VP of Production

WeVondala Menefee
Director of Program Sales

Liz Pamberi
HR Business Partner

K. C. Ely
Regional Food Safety Manager