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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint2 days ago
It's Wallpaper Wednesday...and we are talking about our cutting fresh solutions with FreshPoint FreshCuts®! ⁠

When you buy FreshCuts you get more than just a coleslaw blend, you are getting freshly cut produce consistently cut for your signature recipes. Consistently important, and that’s where we can help. While there is nothing wrong with hand-slicing cabbage, when you get a case of FreshCut coleslaw blend, the cabbage is all sliced to the same size, allowing for your dishes to come out of the kitchen the same every time.⁠

Consistency is also a food cost consideration, too thick of a slice, and you are sending money out the door, too thin, and your guests may feel “cheated.” Even out your food cost considerations, your waste, and your inventory management and let us take care of the coleslaw blend for you.⁠

Add a little color to your workspace with this vibrant desktop wallpaper. ⁠Click the link to download the wallpaper and then scan to see this month’s recipe idea of Grilled Chicken with Coleslaw. 🥬 Light and crisp, coleslaw can really cut the richness of a dish. In this case, the freshness of the citrus juice 🍋 creates a fresh and crisp bed for the flavorful grilled chicken from BuckheadNewport Meat & Seafood. We think this is a great menu suggestion to usher in springtime. 🖥️ ⁠

https://bit.ly/48FqT63
FreshPoint
FreshPoint3 days ago
Achiote pepper paste is a staple seasoning in Puerto Rico, known for adding a vibrant red-orange color and an earthy, peppery flavor to dishes. It’s commonly used with rice, beans, and meats on the island. Traditionally, achiote is made by infusing oil with spices and seeds like annatto.

Available locally at FreshPoint Puerto Rico.
FreshPoint
FreshPoint5 days ago
Martex Farms was established in 1989. During the first five to six years, the focus was on planting and developing their mango orchards until they reached full commercial production. ⁠

Since then, Martex has continued to grow by expanding production through the acquisition of new farms and diversifying their offerings. Today, they proudly supply FreshPoint Puerto Rico with a beautiful array of bananas, avocados, plantains, and mangos.⁠

Want to learn more? Click the link below to read more about one of FreshPoint Puerto Rico's local farms, Martex Farms, and while you are there, pop in your zip code to see who our local farmers are near you.
FreshPoint
FreshPoint1 week ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint1 week ago
Carrots are the perfect way to warm up winter menus!

Their natural sweetness and hearty texture make them ideal for roasting, adding rich flavor and vibrant color to any dish. From cozy sides to roasted veggie bowls, carrots bring that comforting, seasonal touch chefs love to serve all winter long.

🌟 Fun fact: Did you know carrots were originally purple, white, and yellow before the orange variety became popular?
FreshPoint
FreshPoint1 week ago
Looking for a versatile winter star? Parsnips have you covered.

With their sweet, earthy flavor and creamy texture, parsnips are perfect for roasting, pureeing, and adding depth to soups and stews. They’re a great ingredient to recommend to chefs wanting to add comforting, seasonal dishes to their menus.

Highlight parsnips as a cozy, crowd-pleasing option that pairs beautifully with herbs like thyme and rosemary—ideal for winter menus and specials.

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Imad Rehman
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations


WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager


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