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Tiny & Mighty
Local Flavor
Mushroom Mayhem
Organic Patch
Chef's Toybox
Plant-Based Solutions


The company was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.


  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • 375 full-time associates, 36% of which have a tenure of 10 or more years.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Cash and Carry / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through FreshPointAccountCenter.com.

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • AIB, Cook & Thurber Third-Party Inspection at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

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Customer Base

Export & Wholesale
Travel & Leisure


4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner


With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
Wallpaper Wednesday... this month we are talking about Grab & Go. If anyone knows how to do Grab & Go right, it’s our FreshPoint Coastal Sunbelt team! We can cover your entire day with breakfast, lunch, dinner, and even snack options.

We know you're busy—let us do the planning. Take advantage of having a full menu of delicious choices available.

Want to learn more? Contact your sales consultant and find out more information on our robust Grab & Go line.

Add a little color to your desktop workspace with this colorful desktop wallpaper. ⁠Click the link to download. 🖥️ #peoplepassionproduce Coastal Sunbelt

When the temperatures start to dip, you may also see some frost damage on artichokes. The outer leaves look like they have a sunburn: the leaves turn a bit brown, flake, and peel. Learn why that may not be such a bad thing, and how to embrace them in all their "Frost-Kissed" glory in our Produce 101: Artichokes

The brief, fleeting Honeybell season is upon us. 🍊 Some growers only half-jokingly recommend putting a glass under your chin when you eat a Honeybell to catch the juice that might spill out.

But, what is it about the Honeybell that makes it so special that a majority of the fruit goes to the gift basket market? Click to read more about this delicious winter citrus.

"The FreshPress" is a comprehensive market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales representative for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Chef Neil says, "Don't throw it away!"

Check out the 3 minute video (link in bio) about growing produce from kitchen scraps, making delicious carrot top pesto from trimmings, and savory chimichurri made from asparagus peelings. Delicious! 🥕⁠

And find out more information about UBU, Unusual But Usable, our food waste initiative. https://www.freshpoint.com/ubu/
Everyone say HI 👋 to Frank!

He has been a member of our FreshPoint Team for 9 years!

Starting as a driver, he moved up the ranks quickly to become a Shop Steward, then Transportation Supervisor and is now our Transportation Manager.

We think he is a great example of our Value of Integrity. We were founded by a group of passionate leaders who worked with integrity to shape an industry. They put their futures in each other’s hands, and with this trust, they were able to spark magic. Today, that same integrity and mutual respect continues to push us to reach new heights.

Frank has built strong relationships with our drivers, our sales team, and many of our customers. He credits his time as a driver as the reason he has been successful as a supervisor. His understanding of our driver's needs and our customers’ expectations will make him even more successful and appreciated. You can call on Frank for anything and he will answer. He is a pleasure to work with!

Fun fact: Vans are his favorite brand of shoes. He owns 60 pairs! 👟 👟

Frank, thank you for all you do for us every day, and to help make FreshPoint a great place to be. Let’s all give him a 👋 #peoplepassionproduce

FreshPoint Southern California

Our Leadership Team

Clay Wachter
Regional President

Michael Shriner
Regional VP of Sales

Dean Rotan
Regional CFO

Nicholas Rocha
Regional VP of Merchandising

Tim Sparks
VP of Operations

Jermaine Lawton
VP of Production

WeVondala Menefee
Director of Program Sales

Liz Pamberi
HR Business Partner