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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

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Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint2 days ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint2 days ago
Say goodbye to winter, spring is finally here! 🌸🌱 Time to freshen up your menu and celebrate the season!
FreshPoint
FreshPoint
FreshPoint6 days ago
Peas are more than just a side ingredient, they’re a menu opportunity.

They are a versatile feature that work well across various menus and pair well with proteins. Highlighting peas now means helping chefs capitalize on freshness, create standout dishes, and drive repeat orders while the ingredient is at its best.

#OurFirstNameIsFresh
FreshPoint
FreshPoint1 week ago
Sweet, tangy, and bursting with juice, tangelos are here and ready to brighten your menu! 🍊✨

A hybrid of tangerines and pomelos, tangelos are easy to peel, seedless, and packed with vibrant flavor that’s perfect for spring dishes. Use them in fresh salads, citrus salads, glazes for seafood or chicken, or even desserts like citrus tarts and sorbets. Their bright flavor and beautiful color make any dish pop while adding a refreshing, seasonal twist.

Take advantage of tangelos while they’re at their peak and give your guests a citrusy taste of the season!
FreshPoint
FreshPoint1 week ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint2 weeks ago
Celery is a true hidden gem in the kitchen.

Often overlooked, celery adds depth, aroma, and balance to a wide range of dishes. From building rich flavor bases in soups, stocks, and sauces to adding crunch and freshness to salads and sides, it plays a quiet but essential role in the kitchen.

Simple, versatile, and full of flavor, celery proves that sometimes the most impactful ingredients are the ones working behind the scenes

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Imad Rehman
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations


WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager


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