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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint20 hours ago
Puntarelle Catalogna Chicory⁠

The center shoots of Catalogna chicory are actually young flower stems, referred to as puntarelle. Puntarelle makes a delicious salad, but they are also great braised, roasted, and sautéed.⁠

In Rome, the traditional dish is a salad: Puntarelle julienned, shocked in ice water until the strips curl up, drained, and dressed with an anchovy vinaigrette. Puntarelle is crisp, crunchy, slightly sweet, and has just a little bit of chicory bitterness — it’s quite mild.⁠

Available locally at FreshPoint Southern California.
FreshPoint
FreshPoint1 day ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint2 days ago
Chefs, elevate your dishes with the bold, peppery flavor of mustard greens! 🌿🔥 Packed with nutrients and a spicy kick, they’re perfect for sautéing, adding depth to soups and stews, or incorporating fresh into vibrant salads.⁠

Bring color, texture, and a unique flavor profile to your menu by using mustard greens while they’re at their peak. A simple ingredient that delivers big on taste and nutrition—time to get creative in the kitchen! ⁠

#OurFirstNameIsFresh
FreshPoint
FreshPoint4 days ago
This South Asian gem, starfruit, offers a crisp texture and a subtly sweet, refreshing flavor. Perfect for adding a fresh twist to salads, salsa, drinks, and desserts.

Slice it up for a stunning garnish or toss it into your next recipe for a pop of color and a light, vibrant bite. Don’t miss out on this eye-catching fruit—perfect for bringing something special to your table! ⭐️
FreshPoint
FreshPoint7 days ago
Everyone, say hello to Francisco “Paco,” one of our incredible FreshPoint Southern California drivers! 👋

Francisco has been a driver for 14 years and plays a key role in our Farmers’ Market program, representing FreshPoint at local markets every week. During COVID, he went above and beyond as our sole farmers market driver, handling every pickup and delivery.

Known for his joyful attitude, strong work ethic, and attention to detail, Francisco loves connecting with local farmers and building lasting relationships. Outside of work, he enjoys traveling, the beach, and being a proud dad to three amazing daughters.

Thank you, Francisco, for everything you do to help make FreshPoint a great place to work!
FreshPoint
FreshPoint1 week ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Imad Rehman
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations


WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager