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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint14 hours ago
🍋 Lemons are shining bright in the kitchen!

Chefs, this zesty fruit is a must-have ingredient — adding brightness, acidity, and balance to every dish.

Use lemon juice and zest to elevate marinades, brighten sauces, and finish seafood or roasted veggies.

From cocktails to desserts, savory to sweet, lemons bring that perfect tang to your menu all year round.
FreshPoint
FreshPoint
FreshPoint2 days ago
Today is the Winter Solstice, marking the official first day of winter and also the shortest day of the year!
FreshPoint
FreshPoint
FreshPoint2 days ago
Napa cabbage is the softer, sweeter cousin of traditional green cabbage — mild in flavor, tender in texture, and quick to cook. 🥬✨⁠

It’s a staple in kimchi, adds the perfect crunch to stir-fries, and works beautifully in soups, slaws, and wraps. Super versatile, always delicious, and it stays perfectly crisp even after cooking.⁠

Available locally at FreshPoint Central California.
FreshPoint
FreshPoint3 days ago
Cauliflower is a versatile vegetable perfect for everything from creamy purees and roasted sides to crispy bites and vibrant salads.

Try roasting it with spices for a smoky depth, blending it into soups for silky texture, or turning it into a bold cauliflower steak for your next menu highlight.
FreshPoint
FreshPoint4 days ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint6 days ago
The Ratto Brothers began in 1905, when Antone L. Ratto—son of Italian immigrants—began delivering fresh vegetables around Bay Farm Island near Oakland, CA, using a humble horse-drawn cart.⁠

Over the years, Antone’s five sons grew up working the land, inspired by their father’s passion. In 1957, they joined forces to create the Ratto Bros. partnership, carrying on the family farming legacy.⁠

⁠Today, the Ratto Bros. proudly supply FreshPoint Central California with fresh, high-quality veggies like Napa cabbage, curly parsley, beets, and much more. ⁠

Want to learn more? Click the link below to read more about one of FreshPoint Central California's local farms, Ratto Brothers, and while you are there, pop in your zip code to see who our local farmers are near you.⁠

https://local.freshpoint.com/store_page/ratto-brothers/

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Imad Rehman
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations


WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager