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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint8 hours ago
Gold Chanterelles — prized for their golden color, delicate texture, and complex, earthy flavor, these mushrooms are a seasonal highlight in fall menus.⁠

Chefs value them for their versatility: they sauté beautifully in butter or oil, complementing risottos, pastas, and creamy sauces. Chanterelles also hold up well when roasted or folded into vegetable medleys, allowing their subtle fruity notes to shine.⁠

Beyond flavor, their distinctive trumpet shape and vibrant gold hue make them visually striking, adding both elegance and depth to dishes. A true seasonal ingredient that elevates taste, texture, and presentation. ⁠

Want to learn more? Click the link below.
https://www.freshpoint.com/archive/product-368/
FreshPoint
FreshPoint1 day ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint2 days ago
Happy Thanksgiving from everyone here at FreshPoint! ⁠

We’re so grateful for the chefs who pour their passion into every dish, the team members who make it all possible, and our amazing customers who continue to inspire us every day. ⁠
May your holiday be filled with warmth, joy, and plenty of good food shared with loved ones. 🥂✨
FreshPoint
FreshPoint3 days ago
It's Wallpaper Wednesday...and this month we are talking about mushrooms! Mushrooms can give your dish an umami characteristic, which is a rich, meaty, and savory quality, but without the meat. ⁠

Add a little color to your desktop workspace with this colorful desktop wallpaper. ⁠Click the link in bio to download. 🖥️ #peoplepassionproduce #‎ourfirstnameisfresh
FreshPoint
FreshPoint3 days ago
It's Wallpaper Wednesday...and this month we are talking about mushrooms! Mushrooms can give your dish an umami characteristic, which is a rich, meaty, and savory quality, but without the meat.

Add a little color to your desktop workspace with this colorful desktop wallpaper. ⁠Click the link to download. 🖥️ #peoplepassionproduce https://bit.ly/2025-Dec #‎ourfirstnameisfresh
FreshPoint
FreshPoint5 days ago
🎒 FreshPoint Dallas Back-to-School Drive⁠

Recently, FreshPoint Dallas hosted a special back-to-school event for our associates with children. FreshPoint Dallas colleagues were treated to a back-to-school fair, where essential supplies like folders, pencils, notebooks, backpacks, highlighters, Kleenex, crayons, and more were packed and distributed by our FreshCuts leadership team.⁠

It was a fun and meaningful way to support our team members and their families as the new school year gets underway!⁠

#FreshPointCares

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Imad Rehman
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations


WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager