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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint2 days ago
Everyone say hello to our FreshPoint West Coast Florida Operations team 👏

Recognized during the recent Town Hall as the Ops Site of the Quarter, this team continues to lead by example and drive operational excellence. Their daily focus on the customer fuels everything they do, ensuring every order, every interaction, and every delivery is a positive experience.

This recognition is well deserved, and we’re proud to spotlight a group that shows up with purpose and delivers every single day.

Job well done!
FreshPoint
FreshPoint4 days ago
Asparagus is in season! 🌱

Crisp, tender, and full of flavor, asparagus is a versatile ingredient that shines on menus. From grilled sides and fresh salads to pasta, risotto, and creative chef specials. In season now, it’s the perfect way to highlight fresh, local flavors that guests will love.

Want to learn more? Click the link below.

https://www.freshpoint.com/news/produce-101-asparagus/
FreshPoint
FreshPoint5 days ago
Kickstart your day the FreshPoint way with Pure Green’s cold-pressed juices! The “Wake Up Call” — a zesty mix of apple, ginger, lemon, and cayenne gives you that natural morning boost you need. From full-size bottles to powerful juice shots, Pure Green keeps Puerto Rico refreshed, healthy, and energized all day long.

Available locally at FreshPoint Puerto Rico.
FreshPoint
FreshPoint6 days ago
Discover one of Puerto Rico’s favorites: mixed heirloom tomatoes! 🍅 Bursting with flavor, juiciness, and vibrant color, they’re perfect for a fresh tomato and basil salad with balsamic or to brighten up classic sofrito and picadillo. They also pair wonderfully in avocado salads with yucca or boiled green plantains.

Available locally at FreshPoint Puerto Rico.
FreshPoint
FreshPoint1 week ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint1 week ago
Meet kumquats — the tiny citrus that’s big on flavor!

What makes kumquats special? Unlike most citrus fruits, you can eat the whole thing — peel and all! Their sweet, edible skin balances the tart, juicy inside, making them a unique burst of flavor for cocktails, salads, garnishes, and more. A seasonal standout that adds a zesty twist to any menu!

Want to learn more? Click the link below
https://www.freshpoint.com/archive/commodity-citrus-kumquat/

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Imad Rehman
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations


WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager


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