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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint24 hours ago
Juicy, sweet, and bursting with tropical flavor, mangos are the ultimate summer treat. Whether you slice them fresh, blend them into smoothies, or add them to salads and salsas, they bring vibrant color and delicious sweetness to every dish.

Don’t miss out—grab your mangos while they’re at their peak!

#MangoSeason #TropicalFlavors #SummerFruit
FreshPoint
FreshPoint4 days ago
It’s ‪FreshPressFriday!

Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.

Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.

#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint5 days ago
What can you do with papayas besides eating them as a fruit?

They’re a natural meat tenderizer thanks to an enzyme called papain, which breaks down protein and makes your dishes extra juicy and tender.

Just add fresh papaya to your marinade—along with vinegar, salt, pepper, herbs, or a touch of chili and let it sit for an hour or two. It works wonders.

Want to discover more fun and unexpected ways to use papayas? Click the link below!

https://www.freshpoint.com/news/fresh-things-videos-types-of-papayas-and-how-to-use-them/

#Peoplepassionproduce #SeasonalSuperfruit #Papaya
FreshPoint
FreshPoint1 week ago
This summer star brings bold, bright flavor to every part of your menu. Whether sweet or savory, here are a few ways to incorporate cherries into your menu:

- Layer into parfaits, bake into tarts, or swirl into gelato 🍒

- Cherry balsamic drizzle over grilled flatbread🍒

- Toss fresh cherries into grain bowls or leafy salads for a burst of color🍒

Need inspiration? Click the link below for delicious, creative ways to bring this seasonal standout to your menu.

https://www.freshpoint.com/news/fresh-things-video-savory-cherry-menu-ideas/

#Cherries #seasonal #stonefruit
FreshPoint
FreshPoint2 weeks ago
Heading to #IDDBA2025 this weekend?⁠
Be sure to visit us at Booth 6744 to discover what’s fresh and new!⁠

We’re excited to showcase Created Fresh! — our line of grab-and-go snacks, including sandwiches, salads, parfaits, ready-to-heat entrées, retail salad kits, fresh-cut fruit, and more.⁠

New this year: We’re debuting our house-made fresh salsa, crafted with FreshPoint fresh-cut vegetables. Come see how we’re raising the bar in the grab-and-go
category!

#peoplepassionproduce #Eatseasonal #freshproduce
FreshPoint
FreshPoint2 weeks ago
It’s ‪FreshPressFriday!

Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.

Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.

#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Dean Rotan
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations

Jermaine Lawton
VP of Production

WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager