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Central Florida

Founded in 1947 as Red’s Market, FreshPoint Central Florida serves Northern and Central Florida from Tallahassee to Vero Beach to Sebring and everywhere in-between. Distribution also includes coastal Georgia and South Carolina, St Simons Island, Savannah and Hilton Head. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our vision of being our customers’ most valued and trusted business partner.

facility

  • 150,000 square-foot facility.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • 250 full-time associates.
  • Refrigerated delivery fleet of 115 trucks with digitally-controlled temperature and on-board tablets with geo-fencing.
  • Dedicated culinary specialists to assist you with menu planning, product innovation, and all of your produce needs. Value added services cut-to-order on site for next day delivery.
  • Internet ordering through myFreshPoint.com and Online Account Management through FreshPointAccountCenter.com
  • State-of-the-art Local Product reporting module.
  • Key Drop program with over 600 deliveries weekly, so your product is in your cooler before you are.

food safety

  • Fully-documented HACCP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Facility is SQF Certified Level 2.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Food safety preparedness programs for local growers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Business in Industry
Education
Travel & Leisure

Address:

8801 Exchange Drive
Orlando, Florida 32809

P: 407-857-3930 | F: 407-859-2305

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint
Restaurants spend an average of 30% of their budget on food cost, and storing your perishables for maximum freshness and shelf life is a priority for any kitchen.

See our tips on:
❄️ How to Maximize Space
❄️ Tips if you have a Small Cooler
❄️ Tips to Increase Shelf Life

Find out some of our best practices and guidelines that will help you maximize your biggest asset: your cooler. Click here for our video link 👉 https://youtu.be/iOyPNhqLGBQ
FreshPoint
FreshPoint
"The FreshPress" is a comprehensive market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales representative for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint
Happy Thanksgiving to all of our people with a passion for produce! #thanksgiving #peoplepassionproduce🦃
FreshPoint
FreshPoint
FreshPoint
Sage, rosemary, thyme... it's your time to shine! Each of these herbs have their own characteristics: piney, resinous, herbaceous...they all play well with poultry, pork, and just about every vegetable you can think of.

But the terms "herbs" 🌿and "spices" 🌱 are often used interchangeably. For those of you (like us!) that like the details, Dan digs into that and more in this 🎥 edition of Produce 101: Herbs.

https://youtu.be/A3qtYTjMhwk
FreshPoint
FreshPoint
Mashed potatoes are a great side dish. But there’s more to mash than potatoes.

A few options are sweet potatoes, butternut squash, or cauliflower...but, there’s one underutilized root veggie that we’d like to call attention to: the humble rutabaga.

Looking for an inexpensive and interesting side dish for Thanksgiving?
Click the link to read more.

https://www.freshpoint.com/news/why-mashed-rutabaga-should-be-on-your-thanksgiving-menu
FreshPoint
FreshPoint
In order to get the optimal growing conditions, every March and November, the major growing areas in Yuma and Salinas transition from one area to the other.

Moving to an ideal growing area as the seasons change is important for the crop's growth and availability. Our team works closely with our suppliers and growers during this carefully orchestrated event. Check out this illustrated video explaining this important seasonal occurrence.

https://youtu.be/gMKS3J0v2Zs

Our Leadership Team

John Kovalik
Region President

David Yelenosky
VP of Finance


Josh MacNaughton
Region VP of Purchasing

Christy Cox
Human Resources

Laura Parkins
Region VP of Sales

Karl Brunner
VP of Operations

Steve Carney
Business Development Specialist

Kelly Kerney
District Sales Manager