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Central Florida
Founded in 1947 as Red’s Market, FreshPoint Central Florida serves Northern and Central Florida from Tallahassee to Vero Beach to Sebring and everywhere in-between. Distribution also includes coastal Georgia and South Carolina, St Simons Island, Savannah and Hilton Head. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 150,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of 115 trucks with digitally-controlled temperature and on-board tablets with geo-fencing.
- Dedicated culinary specialists to assist you with menu planning, product innovation, and all of your produce needs.
- Internet ordering through myFreshPoint.com and Online Account Management through pay.sysco.com
- State-of-the-art Local Product reporting module.
- Key Drop program with over 600 deliveries weekly, so your product is in your cooler before you are.
- Organic options available
- Regional processor of fresh-cut and value-added products, manufacturing items such as FreshCuts pre-cut fruits and vegetables, salsas, and Created Fresh! grab-and-go items meal preparation solutions.
food safety
- Fully-documented HACCP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- Certificate of Insurance and Grower Good Agriculture Practice required on all products.
- Food safety preparedness programs for local growers.
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
Bok choy, a beloved Asian vegetable, can also be grown locally in Canada, highlighting Canada as a close neighbor across the Pacific Ocean and one of the most culturally diverse places in North America. It is very common in Canadian markets and available alongside varieties such as baby bok choy and sui choy.
There are unbeatable ways to enjoy bok choy—stir-fried with garlic, simply steamed and seasoned, or cooked with any protein. Its crunchy texture and naturally sweet flavor make it a versatile and reliable favorite.
Locally grown in our FreshPoint Canada location.
#BokChoy #Peoplepassionproduce #Canada #Eatseasonal
There are unbeatable ways to enjoy bok choy—stir-fried with garlic, simply steamed and seasoned, or cooked with any protein. Its crunchy texture and naturally sweet flavor make it a versatile and reliable favorite.
Locally grown in our FreshPoint Canada location.
#BokChoy #Peoplepassionproduce #Canada #Eatseasonal
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
It’s National Blueberry Month! 🫐
Blueberries are at their peak, bringing vibrant color, natural sweetness, and menu versatility. From seasonal desserts to savory pairings, this ingredient allows chefs to showcase bold summer creativity.
#Peoplepassionproduce #NationalBlueberryMonth #BlueberrySeason #FreshAndLocal #SummerFruits
Blueberries are at their peak, bringing vibrant color, natural sweetness, and menu versatility. From seasonal desserts to savory pairings, this ingredient allows chefs to showcase bold summer creativity.
#Peoplepassionproduce #NationalBlueberryMonth #BlueberrySeason #FreshAndLocal #SummerFruits
Cilantro is thought to have been cultivated for nearly 5,000 years, dating back to ancient Egypt. Over time, it has traveled the globe and become a staple in cuisines from China and India to Mexico and Eastern Europe. It arrived in North America in the 17th century with English colonists. Even today, it remains widely used in soups, salsas, sauces, and as a garnish. In culturally vibrant countries like Canada, you can find cilantro in almost every restaurant.
While its delicate green leaves resemble carrot tops, few people realize that cilantro belongs to the carrot family—Apiaceae, a.k.a. Umbelliferae.
Interestingly, with its bold aroma and taste, cilantro sparks a distinctive love-hate relationship among foodies—making the “cilantro debate” a fun and never-ending topic.
Locally grown in our FreshPoint Canada location
#Cilantro #Salsa #Peoplepassionproduce #Canada
While its delicate green leaves resemble carrot tops, few people realize that cilantro belongs to the carrot family—Apiaceae, a.k.a. Umbelliferae.
Interestingly, with its bold aroma and taste, cilantro sparks a distinctive love-hate relationship among foodies—making the “cilantro debate” a fun and never-ending topic.
Locally grown in our FreshPoint Canada location
#Cilantro #Salsa #Peoplepassionproduce #Canada
Colleagues from FreshPoint Texas - OKC came together in a remarkable show of solidarity to support relief efforts in response to the devastating flooding that affected the Guadalupe River region in Texas Hill Country.
FreshPoint delivered multiple pallets of food items, ensuring a steady supply for those in need. Meanwhile, Buckhead | Newport contributed 500 pounds of poultry and beef, which Outback generously cooked and served, providing substantial nourishment to first responders and community members during this critical time.
Nick Rocha, the Region President for FreshPoint Texas – OKC, stated, “In times like these, it’s not just about business; it’s about standing together when it matters most.”
#FreshPointcares #BuckheadNewportcares #HillCountry #texashillcountryhomes
FreshPoint delivered multiple pallets of food items, ensuring a steady supply for those in need. Meanwhile, Buckhead | Newport contributed 500 pounds of poultry and beef, which Outback generously cooked and served, providing substantial nourishment to first responders and community members during this critical time.
Nick Rocha, the Region President for FreshPoint Texas – OKC, stated, “In times like these, it’s not just about business; it’s about standing together when it matters most.”
#FreshPointcares #BuckheadNewportcares #HillCountry #texashillcountryhomes
Cherries are proudly grown in Canada, with many coming from the beautiful orchards of British Columbia. Each summer, fresh Canadian cherries fill grocery store shelves, celebrated during Canadian Cherry Month and supported by the BC Cherry Association.
While there are many varieties, most cherries share a firm texture and sweet flavor that people love. Whether enjoyed fresh, baked into desserts, or added to summer dishes, cherries are a seasonal favorite.
Locally grown in our FreshPoint Canada location.
#Summerfruit #Peoplepassionproduce #Summerproduce #Cherries
While there are many varieties, most cherries share a firm texture and sweet flavor that people love. Whether enjoyed fresh, baked into desserts, or added to summer dishes, cherries are a seasonal favorite.
Locally grown in our FreshPoint Canada location.
#Summerfruit #Peoplepassionproduce #Summerproduce #Cherries
Our Leadership Team
Greg Musselwhite
Region President
David Yelenosky
VP of Finance
Josh MacNaughton
Region VP of Purchasing
Christy Cox
Human Resources
Laura Parkins
Region VP of Sales
Karl Brunner
VP of Operations
Steve Carney
Business Development Specialist
Jessica Faren
District Sales Manager