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Central California

Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our vision of being our customers’ most valued and trusted business partner.

facility

  • 122,000 square-foot facility.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • 240 full-time associates.
  • Refrigerated devlivery fleet of 46 truck with temperature and humidity control and FreshLoc technology.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Live Customer Care Department, 7 days a week.
  • Internet ordering through myFreshPoint.com.
  • Online Account Management through FreshPointAccountCenter.com.
  • Modernized Tomato Repack facility.
  • Split-Pack Production facility.

food safety

  • Certified Organic Handler.
  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all

Distribution Map

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Customer Base

Healthcare
Export & Wholesale
Foodservice
Education

Address:

5900 North Golden State Blvd.
Turlock, California 95382

P: 209-216-0200| F: 209-216-0219

Social Corner

FreshPoint
FreshPoint
Dave was born into farming. His grandfather started farming on the same land that he farms today in the 1940’s and has the perfect Mediterranean climate for his beloved pumpkins. Along with supplying wholesale customers, Dave hosts his annual pumpkin patch, welcoming guests from all over California.

This month, Dave is featuring his corn, hard squash, and pumpkins.

Did you know we have a whole website dedicated JUST to our local farmers? Click to read more about one of our local farmers for FreshPoint San Francisco, Vierra Farms, home of Dave's Pumpkin Patch

Pop in your zip code to see who our local farmers are near you. #peoplepassionproduce

https://local.freshpoint.com/store_page/vierra-farms/

Our Leadership Team

Pamela Bava
Region President

Jamie Holveck
Area CFO

Jason Pineda
Area VP of Human Resources

Javier Vasquez
Region VP of Merchandising

Scott Savage
Region Safety Manager

Sean Gaffaney
Vice President of Operations

Trudy Palmer
Region VP of Sales

Joshua Cole
VP of Sales – Central California

Robert Sereno
Region Food Safety Manager

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