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Central California

Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our vision of being our customers’ most valued and trusted business partner.


  • 122,000 square-foot facility.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • 240 full-time associates.
  • Refrigerated devlivery fleet of 46 truck with temperature and humidity control and FreshLoc technology.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Live Customer Care Department, 7 days a week.
  • Internet ordering through myFreshPoint.com.
  • Online Account Management through FreshPointAccountCenter.com.
  • Modernized Tomato Repack facility.
  • Split-Pack Production facility.

food safety

  • Certified Organic Handler.
  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Export & Wholesale


5900 North Golden State Blvd.
Turlock, California 95382

P: 209-216-0200| F: 209-216-0219

Social Corner

What is an heirloom apple? 🍎 🍏

We asked Dan to talk a little about heirloom apples, and well, he certainly had some interesting things to tell us. Check out what he has to say in his latest video, we guarantee you'll walk away with some interesting facts to share. Don't miss it. 🍎 🍏


Our Leadership Team

Pamela Bava
Region President

Jamie Holveck
Area CFO

Jason Pineda
Area VP of Human Resources

Javier Vasquez
Region VP of Merchandising

Scott Savage
Region Safety Manager

Sean Gaffaney
Vice President of Operations

Trudy Palmer
Region VP of Sales

Joshua Cole
VP of Sales – Central California

Robert Sereno
Region Food Safety Manager


FreshPoint’s Response to Coronavirus.  Learn More