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Central California
Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 122,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of trucks with temperature and humidity control and FreshLoc technology.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Live Customer Care Department, 7 days a week.
- Internet ordering through myFreshPoint.com.
- Online Account Management through pay.sysco.com
- Modernized Tomato Repack facility.
- Split-Pack Production facility.
food safety
- Certified Organic Handler.
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all
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FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
Summer squash, including zucchini and yellow squash, is a Canadian summer staple. It thrives in warm weather and is loved for its versatility—grilled, braised, blended into soups, or stuffed for a creative twist.
Picked young, it’s tender and best enjoyed fresh. Some varieties even come with edible flowers, a unique treat in many dishes. With its low carbs and high water content, summer squash is a smart pick for light, seasonal cooking.
Available in our FreshPoint Vancouver location.
#Peoplepassionproduce #Summersquash #Canada #Eatseasonal
Picked young, it’s tender and best enjoyed fresh. Some varieties even come with edible flowers, a unique treat in many dishes. With its low carbs and high water content, summer squash is a smart pick for light, seasonal cooking.
Available in our FreshPoint Vancouver location.
#Peoplepassionproduce #Summersquash #Canada #Eatseasonal
Farmer Kim is no stranger to the field—he’s been farming for over 30 years! His farm, located in Surrey, British Columbia.
His farm is currently supplying FreshPoint Canada with a variety of different vegetables such as spinach, kale, carrots, and bok choy.
Kim is an advocate for local farming. He has a passion for industry, and he believes in the importance of passing on the practice of hard work, patience, and perseverance.
Did you know we have a whole website dedicated JUST to our local farmers? Click the link below to read more about one of FreshPoint Canada's local farms, Kim’s Farm, and while you are there, pop in your zip code to see who our local farmers are near you.
https://local.freshpoint.com/store_page/kims-farm/
#Peoplepassionproduce #localfarmer #Canada #Vancouver #Eatseasonal
His farm is currently supplying FreshPoint Canada with a variety of different vegetables such as spinach, kale, carrots, and bok choy.
Kim is an advocate for local farming. He has a passion for industry, and he believes in the importance of passing on the practice of hard work, patience, and perseverance.
Did you know we have a whole website dedicated JUST to our local farmers? Click the link below to read more about one of FreshPoint Canada's local farms, Kim’s Farm, and while you are there, pop in your zip code to see who our local farmers are near you.
https://local.freshpoint.com/store_page/kims-farm/
#Peoplepassionproduce #localfarmer #Canada #Vancouver #Eatseasonal
Everyone say HI 👋 to Mohammed!
He has been a member of our FreshPoint team for 36 years!
Mohammed is a dedicated Warehouse Manager at our FreshPoint Canada location. Always quick with a smile and a good story, Mohammed brings positive energy to every shift. He’s a true team player who works seamlessly across departments, and there’s nothing he won’t do to lend a hand. We’re lucky to have him on the team!
What he likes most about his job is the great people he works with.
We think he is a great example of our Value of Integrity.
Mohammed, thank you for all you do for us every day, and for helping to make FreshPoint a great place to be. Let’s all give him a wave, hello! 👋
#peoplepassionproduce #employeespotlight #meettheteam #ourfirstnameisfresh
He has been a member of our FreshPoint team for 36 years!
Mohammed is a dedicated Warehouse Manager at our FreshPoint Canada location. Always quick with a smile and a good story, Mohammed brings positive energy to every shift. He’s a true team player who works seamlessly across departments, and there’s nothing he won’t do to lend a hand. We’re lucky to have him on the team!
What he likes most about his job is the great people he works with.
We think he is a great example of our Value of Integrity.
Mohammed, thank you for all you do for us every day, and for helping to make FreshPoint a great place to be. Let’s all give him a wave, hello! 👋
#peoplepassionproduce #employeespotlight #meettheteam #ourfirstnameisfresh
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Plum season is in full swing, and it’s the perfect time to get baking! Their natural sweetness and slight tartness make plums ideal for upside-down cakes, tarts, or even a simple drizzle over ice cream. Add a burst of seasonal flavor to your dessert menu while they’re at their peak!
#Peoplepassionproduce #Seasonal #PlumSeason #StoneFruitSzn
#Peoplepassionproduce #Seasonal #PlumSeason #StoneFruitSzn
Peel it or eat it? Let’s settle the kiwi debate. While most people toss the fuzzy skin, it’s 100% edible and packed with fiber.
Eating the whole fruit gives you way more fiber than just scooping out the inside. Not into the fuzz? Try golden kiwis—they’re smoother and sweeter.
#peoplepassionproduce #ourfirstnameisfresh #freshproduce #kiwi #FruitFacts
Eating the whole fruit gives you way more fiber than just scooping out the inside. Not into the fuzz? Try golden kiwis—they’re smoother and sweeter.
#peoplepassionproduce #ourfirstnameisfresh #freshproduce #kiwi #FruitFacts
Our Leadership Team
Pamela Bava
Region President
Robin Kawashima
Area CFO
Jason Pineda
Area VP of Human Resources
Javier Vasquez
Region VP of Merchandising
Sean Gaffaney
Vice President of Operations
Matthew Fox
Director of Sales
Trudy Palmer
Region VP of Sales
Robert Sereno
Region Food Safety Manager