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Central California

Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our vision of being our customers’ most valued and trusted business partner.

facility

  • 122,000 square-foot facility.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • 240 full-time associates.
  • Refrigerated delivery fleet of 46 trucks with temperature and humidity control and FreshLoc technology.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Live Customer Care Department, 7 days a week.
  • Internet ordering through myFreshPoint.com.
  • Online Account Management through FreshPointAccountCenter.com.
  • Modernized Tomato Repack facility.
  • Split-Pack Production facility.

food safety

  • Certified Organic Handler.
  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education

Address:

5900 North Golden State Blvd.
Turlock, California 95382

P: 209-216-0200| F: 209-216-0219

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint
It's Wallpaper Wednesday...and this year we are talking about local produce!

Add a little color to your desktop workspace with this colorful desktop wallpaper. ⁠Click the link to download. 🖥️ #peoplepassionproduce

bit.ly/FP-Mar-2024

FreshPoint Oklahoma FreshPoint South Texas FreshPoint Dallas
FreshPoint
FreshPoint
One of our newest farm partners is @gamblecreekfarms and they have some of the most delicious baby red oak and baby green that we have seen in ages. These amazing lettuces have tender leaves, a sweet and a slightly nutty flavor and are simply gorgeous.

Supplies are limited, so reach out today and get these on your early spring menus.

#babylettuce #lettuce #salad #saladgreens #leafygreens #eatmoregreens #localfood #locallygrown #eatmorelocal #locavore #peoplepassionproduce #ourfirstnameisfresh
FreshPoint
FreshPoint
"The FreshPress" is a fresh produce market report we publish every week to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint
FreshPoint
In honor of #blackhistorymonth we are spotlighting one of our farmers, Patrick Brown with Brown Family Farms in Henderson, NC.

Patrick has said, "My father, Rev. Dr. Arthur A. Brown, was the 3rd generation farmer who taught me everything that I know about farming. We stopped farming tobacco and now we are focused on regenerative practices that can actually heal people and the environment."

He grows sweet potatoes, collard greens, kale, peppers, tomatoes and more.

Through the partnership with our customers, we can make a strong impact in the lives of local farmers and the future of their farms. This has a ripple effect throughout communities, regional economies, and our national food system.

We are proud to support local and diverse farmers and will continue to search for new farmers to partner with and offer their products to you. #peoplepassionproduce

Click to read more about Patrick and Brown Family Farms https://local.freshpoint.com/store_page/brown-family-farms/

Brown Family Farms CSA
FreshPoint Raleigh
FreshPoint
FreshPoint
"The FreshPress" is a fresh produce market report we publish every week to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint
Looking for some menu inspo? FreshPoint Dallas has some great suggestions!

Our Leadership Team

Pamela Bava
Region President

Robin Kawashima
Area CFO

Jason Pineda
Area VP of Human Resources

Javier Vasquez
Region VP of Merchandising

Sean Gaffaney
Vice President of Operations

Matthew Fox
Director of Sales

Trudy Palmer
Region VP of Sales

Robert Sereno
Region Food Safety Manager