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Central California
Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our vision of being our customers’ most valued and trusted business partner.
facility
- 122,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- 240 full-time associates.
- Refrigerated devlivery fleet of 46 truck with temperature and humidity control and FreshLoc technology.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Live Customer Care Department, 7 days a week.
- Internet ordering through myFreshPoint.com.
- Online Account Management through FreshPointAccountCenter.com.
- Modernized Tomato Repack facility.
- Split-Pack Production facility.
food safety
- Certified Organic Handler.
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all
Distribution Map
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
This month we are featuring our FreshPoint Charlotte location.
Everyone say HI 👋 to Victor… He has been a member of our FreshPoint Team for 15 years!
His continued commitment to our customers is outstanding. He has one of our highest volume routes and completes it in a timely manner while also keeping the customer’s needs first.
With the product knowledge he has gained over his career, Victor strives daily to make sure our customers have what they need. We think he embodies our Value of “Integrity” as he is a high performer, and both our customers and associates truly appreciate him. He always has a smile on his face and brightens up a room when he walks in. He is extremely reliable and truly an asset to our team.
Victor, thank you for all you do. Let’s all give him a 👋 #peoplepassionproduce
Are you looking for a fresh career in the Charlotte area? Check out these openings we have for drivers and other opportunities. https://bit.ly/3MMAiuB
Everyone say HI 👋 to Victor… He has been a member of our FreshPoint Team for 15 years!
His continued commitment to our customers is outstanding. He has one of our highest volume routes and completes it in a timely manner while also keeping the customer’s needs first.
With the product knowledge he has gained over his career, Victor strives daily to make sure our customers have what they need. We think he embodies our Value of “Integrity” as he is a high performer, and both our customers and associates truly appreciate him. He always has a smile on his face and brightens up a room when he walks in. He is extremely reliable and truly an asset to our team.
Victor, thank you for all you do. Let’s all give him a 👋 #peoplepassionproduce
Are you looking for a fresh career in the Charlotte area? Check out these openings we have for drivers and other opportunities. https://bit.ly/3MMAiuB
"The FreshPress" is a comprehensive market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.
Click to read this week's report, and stay in touch with your Marketing Associate for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Click to read this week's report, and stay in touch with your Marketing Associate for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
As a boy in upstate South Carolina, Greg Johnsman learned the process of milling grits the old-fashioned way from a 3rd-generation miller named Jack Brock. Greg’s wife Betsy has been farming with her family on the sea islands in the Lowcountry for her entire life.
Today, at their farm Marsh Hen Mill, they harvest and mill heirloom grits and grains. The varieties range from Jimmy Red corn to Sea Island Blue to Unicorn grits (they’re pink!).
Did you know we have a whole website dedicated JUST to our local farmers? Click to read more about one of our Charlotte area local farms, Marsh Hen Mill. And while you are there, pop in your zip code to see who our local farmers are near you. https://local.freshpoint.com/store_page/marsh-hen-mill/
#peoplepassionproduce
FreshPoint Atlanta FreshPoint Charlotte FreshPoint Raleigh Marsh Hen Mill
Today, at their farm Marsh Hen Mill, they harvest and mill heirloom grits and grains. The varieties range from Jimmy Red corn to Sea Island Blue to Unicorn grits (they’re pink!).
Did you know we have a whole website dedicated JUST to our local farmers? Click to read more about one of our Charlotte area local farms, Marsh Hen Mill. And while you are there, pop in your zip code to see who our local farmers are near you. https://local.freshpoint.com/store_page/marsh-hen-mill/
#peoplepassionproduce
FreshPoint Atlanta FreshPoint Charlotte FreshPoint Raleigh Marsh Hen Mill
Also called broad beans, did you know fava beans need to be shucked twice? Don't worry, your effort is worth it! In this quick video, we go over their history, a few uses, and how to clean them. https://youtu.be/Tk2G6E8S63I
Ramps, aka wild leeks, are one of the members of what we call the Spring Trilogy. While related to leeks, the flavor of ramps is a bit more pungent, but never overpowering. Long prized as an abundant and sustainable food source in Appalachia, the harvest signaled the end of the long and cold winter months, providing a welcome and much needed tonic. Read more about this favorite springtime treat.
https://www.freshpoint.com/news/ramping-up-a-spring-menu-with-ramps-wild-leeks/
https://www.freshpoint.com/news/ramping-up-a-spring-menu-with-ramps-wild-leeks/
Our Leadership Team
Pamela Bava
Region President
Robin Kawashima
Area CFO
Jason Pineda
Area VP of Human Resources
Javier Vasquez
Region VP of Merchandising
Sean Gaffaney
Vice President of Operations
Trudy Palmer
Region VP of Sales
Robert Sereno
Region Food Safety Manager
