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Central California

Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.

facility

  • 122,000 square-foot facility.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Refrigerated delivery fleet of trucks with temperature and humidity control and FreshLoc technology.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Live Customer Care Department, 7 days a week.
  • Internet ordering through myFreshPoint.com.
  • Online Account Management through pay.sysco.com
  • Modernized Tomato Repack facility.
  • Split-Pack Production facility.

food safety

  • Certified Organic Handler.
  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education

Address:

5900 North Golden State Blvd.
Turlock, California 95382

P: 209-216-0200| F: 209-216-0219

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint3 hours ago
It’s ‪FreshPress Friday‬!

"The FreshPress" is a market report we publish every week to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales representative for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint1 week ago
It's a "gourd-geous" time of the year!

Contact your sales consultant to add gourds and other autumnal squash to your order!
FreshPoint
FreshPoint
FreshPoint1 week ago
It’s ‪FreshPress Friday‬!

"The FreshPress" is a market report we publish every week to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint2 weeks ago
Yes, Chef! We love local produce! Check out local.freshpoint.com to find out more about our local produce program.
FreshPoint
FreshPoint
FreshPoint2 weeks ago
FreshPoint Central California Celebrating Hispanic Heritage Month! 🎉
FreshPoint
FreshPoint2 weeks ago
It’s ‪FreshPress Friday‬!

"The FreshPress" is a market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales representative for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/

Our Leadership Team

Pamela Bava
Region President

Robin Kawashima
Area CFO

Jason Pineda
Area VP of Human Resources

Javier Vasquez
Region VP of Merchandising

Sean Gaffaney
Vice President of Operations

Matthew Fox
Director of Sales

Trudy Palmer
Region VP of Sales

Robert Sereno
Region Food Safety Manager