Exclusive Items Flyers
FreshPress
Alerts
FreshPress Plus
The Dairy Guide
Local Flavor
Central California
Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 122,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of trucks with temperature and humidity control and FreshLoc technology.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Live Customer Care Department, 7 days a week.
- Internet ordering through myFreshPoint.com.
- Online Account Management through pay.sysco.com
- Modernized Tomato Repack facility.
- Split-Pack Production facility.
food safety
- Certified Organic Handler.
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all
Distribution Map
Navigate our coverage area by county. To search your specific location select full screen.
Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
Celery is a true hidden gem in the kitchen.
Often overlooked, celery adds depth, aroma, and balance to a wide range of dishes. From building rich flavor bases in soups, stocks, and sauces to adding crunch and freshness to salads and sides, it plays a quiet but essential role in the kitchen.
Simple, versatile, and full of flavor, celery proves that sometimes the most impactful ingredients are the ones working behind the scenes
Often overlooked, celery adds depth, aroma, and balance to a wide range of dishes. From building rich flavor bases in soups, stocks, and sauces to adding crunch and freshness to salads and sides, it plays a quiet but essential role in the kitchen.
Simple, versatile, and full of flavor, celery proves that sometimes the most impactful ingredients are the ones working behind the scenes
Cahaba Clubs Herbal Outpost sits on a 10-acre parcel in Odessa, Florida, just northwest of downtown Tampa.
Marvin began his hydroponic growing operation in this serene setting in 2000. With the support of family, friends, and a dedicated team, he continues to grow and evolve in the hydroponic farming business. Simply put, Marvin is all about micros. 🌱
Cahaba grows the freshest hydroponic micro greens, herbs, petite lettuces, and specialty pea shoots, harvested daily and cut to order before shipping nationwide. Grown in environmentally controlled greenhouses, their greens receive nutrient-rich water delivered directly to the root, then recycled and reused, using significantly less water than traditional methods.
Chefs use Cahaba products not only as a garnish, but also as a unique and flavorful condiment to their signature dishes, delivering vibrant flavor and exceptional quality with impressive shelf life.
#LocalFarmer
Marvin began his hydroponic growing operation in this serene setting in 2000. With the support of family, friends, and a dedicated team, he continues to grow and evolve in the hydroponic farming business. Simply put, Marvin is all about micros. 🌱
Cahaba grows the freshest hydroponic micro greens, herbs, petite lettuces, and specialty pea shoots, harvested daily and cut to order before shipping nationwide. Grown in environmentally controlled greenhouses, their greens receive nutrient-rich water delivered directly to the root, then recycled and reused, using significantly less water than traditional methods.
Chefs use Cahaba products not only as a garnish, but also as a unique and flavorful condiment to their signature dishes, delivering vibrant flavor and exceptional quality with impressive shelf life.
#LocalFarmer
St. Patrick’s Day is almost here, and it’s time to feature the classics ☘️
Slow-cooked, perfectly seasoned corned beef brisket from Buckhead|Newport paired with fresh cabbage from FreshPoint makes the holiday menu a winner. From traditional cabbage and potatoes to stacked sandwiches and creative Irish-inspired specials, this duo brings comfort, nostalgia, and strong menu appeal.
Now’s the time to start those menu conversations, plan features, and make sure your customers are set up for a successful St. Patrick’s Day push!
#BuckheadNewport #SeasonalSpecials
Slow-cooked, perfectly seasoned corned beef brisket from Buckhead|Newport paired with fresh cabbage from FreshPoint makes the holiday menu a winner. From traditional cabbage and potatoes to stacked sandwiches and creative Irish-inspired specials, this duo brings comfort, nostalgia, and strong menu appeal.
Now’s the time to start those menu conversations, plan features, and make sure your customers are set up for a successful St. Patrick’s Day push!
#BuckheadNewport #SeasonalSpecials
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Everyone say hello to our FreshPoint West Coast Florida Operations team 👏
Recognized during the recent Town Hall as the Ops Site of the Quarter, this team continues to lead by example and drive operational excellence. Their daily focus on the customer fuels everything they do, ensuring every order, every interaction, and every delivery is a positive experience.
This recognition is well deserved, and we’re proud to spotlight a group that shows up with purpose and delivers every single day.
Job well done!
Recognized during the recent Town Hall as the Ops Site of the Quarter, this team continues to lead by example and drive operational excellence. Their daily focus on the customer fuels everything they do, ensuring every order, every interaction, and every delivery is a positive experience.
This recognition is well deserved, and we’re proud to spotlight a group that shows up with purpose and delivers every single day.
Job well done!
Asparagus is in season! 🌱
Crisp, tender, and full of flavor, asparagus is a versatile ingredient that shines on menus. From grilled sides and fresh salads to pasta, risotto, and creative chef specials. In season now, it’s the perfect way to highlight fresh, local flavors that guests will love.
Want to learn more? Click the link below.
https://www.freshpoint.com/news/produce-101-asparagus/
Crisp, tender, and full of flavor, asparagus is a versatile ingredient that shines on menus. From grilled sides and fresh salads to pasta, risotto, and creative chef specials. In season now, it’s the perfect way to highlight fresh, local flavors that guests will love.
Want to learn more? Click the link below.
https://www.freshpoint.com/news/produce-101-asparagus/
Our Leadership Team
Pamela Bava
Region President
Robin Kawashima
Area CFO
Jason Pineda
Area VP of Human Resources
Javier Vasquez
Region VP of Merchandising
Sean Gaffaney
Vice President of Operations
Matthew Fox
Director of Sales
Trudy Palmer
Region VP of Sales
Robert Sereno
Region Food Safety Manager