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Central California
Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 122,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of trucks with temperature and humidity control and FreshLoc technology.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Live Customer Care Department, 7 days a week.
- Internet ordering through myFreshPoint.com.
- Online Account Management through pay.sysco.com
- Modernized Tomato Repack facility.
- Split-Pack Production facility.
food safety
- Certified Organic Handler.
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
Spring menus call for fresh flavor and fava beans deliver just that! 🌱
With their bright color, buttery texture, and slightly nutty taste, they’re perfect in salads, pastas, spreads, or simply tossed with olive oil, lemon, and herbs. Pair them with other spring favorites like peas, mint, and asparagus for a clean, seasonal dish your guests will love.
Want to learn more? Click the link below to check out our blog post.
https://www.freshpoint.com/news/video-how-to-use-fresh-fava-beans/
With their bright color, buttery texture, and slightly nutty taste, they’re perfect in salads, pastas, spreads, or simply tossed with olive oil, lemon, and herbs. Pair them with other spring favorites like peas, mint, and asparagus for a clean, seasonal dish your guests will love.
Want to learn more? Click the link below to check out our blog post.
https://www.freshpoint.com/news/video-how-to-use-fresh-fava-beans/
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
This time of year brings rapid changes during the carefully orchestrated Annual Field Transition. Spring weather can be unpredictable, with shifting temperatures across California’s major growing regions affecting supply and quality.
Our QA team is out in the field, ensuring only the best product makes the cut and keeping everyone informed through the FreshPress.
Why is this time of year so pivotal for our industry? Click the link below to learn more.
https://www.freshpoint.com/news/fresh-things-video-what-is-the-annual-produce-field-transition
Our QA team is out in the field, ensuring only the best product makes the cut and keeping everyone informed through the FreshPress.
Why is this time of year so pivotal for our industry? Click the link below to learn more.
https://www.freshpoint.com/news/fresh-things-video-what-is-the-annual-produce-field-transition
April is prime time for artichokes; they’re at their peak—tender, flavorful, and incredibly versatile.
From appetizers to mains, they’re a standout ingredient for any menu:
• Roasted or grilled with a drizzle of olive oil and herbs
• Stuffed with cheese, breadcrumbs, or grains for a show-stopping starter
• In pastas, risottos, or salads for a fresh spring twist
Bring the taste of spring to your menu with this seasonal favorite!
From appetizers to mains, they’re a standout ingredient for any menu:
• Roasted or grilled with a drizzle of olive oil and herbs
• Stuffed with cheese, breadcrumbs, or grains for a show-stopping starter
• In pastas, risottos, or salads for a fresh spring twist
Bring the taste of spring to your menu with this seasonal favorite!
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Every spring, growing regions in Yuma and Salinas shift production to maintain optimal conditions, affecting several key produce commodities along the way.
Curious how it all works? Click the link below to watch our quick video 🎥 and see this important transition in action!
https://www.youtube.com/watch?v=gMKS3J0v2Zs
Curious how it all works? Click the link below to watch our quick video 🎥 and see this important transition in action!
https://www.youtube.com/watch?v=gMKS3J0v2Zs
Our Leadership Team
Pamela Bava
Region President
Robin Kawashima
Area CFO
Jason Pineda
Area VP of Human Resources
Javier Vasquez
Region VP of Merchandising
Sean Gaffaney
Vice President of Operations
Matthew Fox
Director of Sales
Trudy Palmer
Region VP of Sales
Robert Sereno
Region Food Safety Manager