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Central California
Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 122,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of trucks with temperature and humidity control and FreshLoc technology.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Live Customer Care Department, 7 days a week.
- Internet ordering through myFreshPoint.com.
- Online Account Management through pay.sysco.com
- Modernized Tomato Repack facility.
- Split-Pack Production facility.
food safety
- Certified Organic Handler.
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
Fresh, colorful, and packed with flavor, zucchini and yellow squash from Wise Farms are hitting their peak right now. Perfect for roasting, grilling, or tossing into your favorite summer dish.
Available locally in our FreshPoint Raleigh location, get them while they’re in season!
#Seasonalproduce #FarmToFresh #PeoplePassionProduce #LocallyGrown
Available locally in our FreshPoint Raleigh location, get them while they’re in season!
#Seasonalproduce #FarmToFresh #PeoplePassionProduce #LocallyGrown
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
🐉 Dragon fruit, also known as pitaya, is in season! Originally cultivated by the Aztecs and now grown in tropical regions around the world, this vibrant fruit comes from a species of cactus and brings both visual impact and subtle sweetness to your kitchen. Use it in fruit-forward ceviche, chilled soups, sorbets, or sliced fresh for contrast on composed dishes.
#PeoplePassionProduce #OurFirstNameIsFresh #EatSeasonal #SeasonalProduce
#PeoplePassionProduce #OurFirstNameIsFresh #EatSeasonal #SeasonalProduce
Sweet, juicy, and seedless! Watermelon is officially in season and ready to enjoy! Whether you're slicing it for a summer snack, adding it to salads, or blending it into a fresh drink, now’s the perfect time to take advantage of this seasonal favorite. 🍉🍉
Available in our FreshPoint Raleigh location.
#PeoplePassionProduce #FreshProduce #WatermelonSeason #SeedlessWatermelon
Available in our FreshPoint Raleigh location.
#PeoplePassionProduce #FreshProduce #WatermelonSeason #SeedlessWatermelon
Meet Farmer Wise, he is carrying on a legacy that runs deep in his family. He inherited his farm from his father and continues to build on the foundation laid before him. Located in Mount Olive, North Carolina, his farm reflects generations of dedication and care.
His farm is currently supplying FreshPoint Raleigh with a variety of vegetables, including kale, collard greens, and squash.
Want to learn more? Click the link in below to read more about one of FreshPoint Raleigh’s local farms, Wise Farms, and while you are there, pop in your zip code to see who our local farmers are near you.
https://local.freshpoint.com/store_page/wise-farms/
#PeoplePassionProduce #BuyLocal #Raleigh #NorthCarolina
His farm is currently supplying FreshPoint Raleigh with a variety of vegetables, including kale, collard greens, and squash.
Want to learn more? Click the link in below to read more about one of FreshPoint Raleigh’s local farms, Wise Farms, and while you are there, pop in your zip code to see who our local farmers are near you.
https://local.freshpoint.com/store_page/wise-farms/
#PeoplePassionProduce #BuyLocal #Raleigh #NorthCarolina
🌺 Dried hibiscus flowers offering bold, tart flavor and vibrant color that can elevate your menu. Ideal for infusing into syrups, teas, or incorporating into glazes and sauces. A versatile ingredient that brings both flavor and presentation to the next level.
#PeoplePassionProduce #BoldFlavors
#PeoplePassionProduce #BoldFlavors
Our Leadership Team
Pamela Bava
Region President
Robin Kawashima
Area CFO
Jason Pineda
Area VP of Human Resources
Javier Vasquez
Region VP of Merchandising
Sean Gaffaney
Vice President of Operations
Matthew Fox
Director of Sales
Trudy Palmer
Region VP of Sales
Robert Sereno
Region Food Safety Manager