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Central California
Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 122,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of trucks with temperature and humidity control and FreshLoc technology.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Live Customer Care Department, 7 days a week.
- Internet ordering through myFreshPoint.com.
- Online Account Management through pay.sysco.com
- Modernized Tomato Repack facility.
- Split-Pack Production facility.
food safety
- Certified Organic Handler.
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Every spring, growing regions in Yuma and Salinas shift production to maintain optimal conditions, affecting several key produce commodities along the way.
Curious how it all works? Click the link below to watch our quick video 🎥 and see this important transition in action!
https://www.youtube.com/watch?v=gMKS3J0v2Zs
Curious how it all works? Click the link below to watch our quick video 🎥 and see this important transition in action!
https://www.youtube.com/watch?v=gMKS3J0v2Zs
Spinach is one of those versatile greens that works on so many levels. From fresh salads and grain bowls to sautéed sides and hearty entrées. 🥬✨ It adds vibrant color, a tender texture, and mild earthy flavor that pairs beautifully with citrus, garlic, cheeses, and proteins like chicken or salmon.
Whether you’re tossing it into pasta, layering it in a breakfast frittata, or serving it sautéed with garlic and olive oil as a simple side, spinach brings nutrients and flavor to every dish. Chefs love it because it’s easy to work with and elevates both classic and creative menu items.
Whether you’re tossing it into pasta, layering it in a breakfast frittata, or serving it sautéed with garlic and olive oil as a simple side, spinach brings nutrients and flavor to every dish. Chefs love it because it’s easy to work with and elevates both classic and creative menu items.
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
It's Wallpaper Wednesday...and we are talking about our cutting fresh solutions with FreshPoint FreshCuts®!
When you buy FreshCuts you get more than just a fajita mix of brightly colored peppers, you are getting convenient and ready to use fresh produce—perfect when labor is top of mind.
Add a little color to your workspace with this vibrant desktop wallpaper. Click the link to download the wallpaper and then scan to see this month’s recipe idea of Steak Fajitas which features our FreshCuts Pepper Fajita Mix 🫑, Buckhead & Newport Meat and Seafood's succulent flank steak 🥩, and some delicious seasoning 🧂 from European Imports 🖥️
https://bit.ly/4pG8Ti3
When you buy FreshCuts you get more than just a fajita mix of brightly colored peppers, you are getting convenient and ready to use fresh produce—perfect when labor is top of mind.
Add a little color to your workspace with this vibrant desktop wallpaper. Click the link to download the wallpaper and then scan to see this month’s recipe idea of Steak Fajitas which features our FreshCuts Pepper Fajita Mix 🫑, Buckhead & Newport Meat and Seafood's succulent flank steak 🥩, and some delicious seasoning 🧂 from European Imports 🖥️
https://bit.ly/4pG8Ti3
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Our Leadership Team
Pamela Bava
Region President
Robin Kawashima
Area CFO
Jason Pineda
Area VP of Human Resources
Javier Vasquez
Region VP of Merchandising
Sean Gaffaney
Vice President of Operations
Matthew Fox
Director of Sales
Trudy Palmer
Region VP of Sales
Robert Sereno
Region Food Safety Manager