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Central California
Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 122,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of trucks with temperature and humidity control and FreshLoc technology.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Live Customer Care Department, 7 days a week.
- Internet ordering through myFreshPoint.com.
- Online Account Management through pay.sysco.com
- Modernized Tomato Repack facility.
- Split-Pack Production facility.
food safety
- Certified Organic Handler.
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
Vidalia onions are a sweet, mild-flavored onion variety known for their unique flavor and texture.
Now located at our FreshPoint Atlanta location. Contact your local sales agent to add them to your next order.
#peoplepassionproduce #freshvegetables #ourfirstnameisfresh
Now located at our FreshPoint Atlanta location. Contact your local sales agent to add them to your next order.
#peoplepassionproduce #freshvegetables #ourfirstnameisfresh
Jackfruit is popular in many tropical and subtropical regions, especially in Asia, Africa, the Caribbean, and South America.
In recent years, it has become very popular as a vegan meat substitute as it can be roasted or smoked. What else can you do with it? Well, the seeds are awesome. Take them out, roast them, they have a slightly nutty and milky flavor. To check out what else Chef Dan has to say about this unique fruit, click the link below.
https://www.freshpoint.com/news/how-to-use-jackfruit
#peoplepassionproduce #ourfirstnameisfresh #seasonal #fruits #jackfruit
In recent years, it has become very popular as a vegan meat substitute as it can be roasted or smoked. What else can you do with it? Well, the seeds are awesome. Take them out, roast them, they have a slightly nutty and milky flavor. To check out what else Chef Dan has to say about this unique fruit, click the link below.
https://www.freshpoint.com/news/how-to-use-jackfruit
#peoplepassionproduce #ourfirstnameisfresh #seasonal #fruits #jackfruit
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Jimmy Nardello Peppers are originally from Ruoti, Italy, these unique heirloom seeds were imported by the Nardello family in the late 1800s.
After arriving to Ellis Island, they landed in Naugatuck, Connecticut, where the family has lived ever since. The pepper itself is similar in appearance to a Long Hot, but vibrant red in color, with a twisted, curved shape. Like a Shishito, its thin-walled nature makes it easy to prepare with olive oil and salt, and the notable sweetness really shines when roasted, grilled, or sautéed. Now available in our FreshPoint Atlanta location.
Contact your local sales consultant to add them to your next order.
After arriving to Ellis Island, they landed in Naugatuck, Connecticut, where the family has lived ever since. The pepper itself is similar in appearance to a Long Hot, but vibrant red in color, with a twisted, curved shape. Like a Shishito, its thin-walled nature makes it easy to prepare with olive oil and salt, and the notable sweetness really shines when roasted, grilled, or sautéed. Now available in our FreshPoint Atlanta location.
Contact your local sales consultant to add them to your next order.
Farmer Rahul started Snapfinger Farm in Covington, Georgia, in 2016.
They are currently supplying FreshPoint Atlanta with a beautiful array of Purple Daikon Radishes.
Rahul enjoys farming because it’s a daily challenge that requires different skills and forces him to always continue learning.
Did you know we have a whole website dedicated JUST to our local farmers? Click the link to below read more about one of FreshPoint Atlanta local farms, Snapfinger Farm , and while you are there, pop in your zip code to see who our local farmers are near you.
https://local.freshpoint.com/store_page/snapfinger-farm/
#peoplepassionproduce
They are currently supplying FreshPoint Atlanta with a beautiful array of Purple Daikon Radishes.
Rahul enjoys farming because it’s a daily challenge that requires different skills and forces him to always continue learning.
Did you know we have a whole website dedicated JUST to our local farmers? Click the link to below read more about one of FreshPoint Atlanta local farms, Snapfinger Farm , and while you are there, pop in your zip code to see who our local farmers are near you.
https://local.freshpoint.com/store_page/snapfinger-farm/
#peoplepassionproduce
Say hello to a springtime favorite: broccolini!
It’s tender, quick to cook, and flavorful with just the right touch of sweetness and crunch. It's perfect roasted, grilled, or tossed in a stir-fry and pairs well with a variety of meats.
Reach out to your sales consultant to have it added to your next order.
#peoplepassionproduce #freshvegetables #ourfirstnameisfresh
It’s tender, quick to cook, and flavorful with just the right touch of sweetness and crunch. It's perfect roasted, grilled, or tossed in a stir-fry and pairs well with a variety of meats.
Reach out to your sales consultant to have it added to your next order.
#peoplepassionproduce #freshvegetables #ourfirstnameisfresh
Our Leadership Team
Pamela Bava
Region President
Robin Kawashima
Area CFO
Jason Pineda
Area VP of Human Resources
Javier Vasquez
Region VP of Merchandising
Sean Gaffaney
Vice President of Operations
Matthew Fox
Director of Sales
Trudy Palmer
Region VP of Sales
Robert Sereno
Region Food Safety Manager