Exclusive Items Flyers
FreshPress Plus
Central California
Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 122,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of trucks with temperature and humidity control and FreshLoc technology.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Live Customer Care Department, 7 days a week.
- Internet ordering through myFreshPoint.com.
- Online Account Management through pay.sysco.com
- Modernized Tomato Repack facility.
- Split-Pack Production facility.
food safety
- Certified Organic Handler.
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
What an incredible showcase of skill and dedication! We're proud to celebrate the talented technicians across Sysco and FreshPoint who keep our teams moving and our customers supplied every day. Thank you for all you do!
Everyone, meet Ataneal (Nato) 👋
Ataneal has been part of the FreshPoint Dallas team for 7.5 years and currently serves as Team Lead, Inbound Deliveries. His pride and dedication show in everything he does, and his attention to detail never goes unnoticed.
Respected by his peers and trusted across the business, he sets the standard for excellence and teamwork. The FreshPoint value he most aligns with is Drive Together—he’s always ready to lend a hand, support his team, and move forward collectively toward success.
“I work to provide for my family, but I also love what I do,” he says. “I enjoy it. I love the people I work with, and most of all, I like that we provide the best produce we can for our customers.”
We’re proud to have Ataneal on the FreshPoint Dallas team, his passion, consistency, and leadership make a true difference every day.
Thank you so much for all that you do!
Ataneal has been part of the FreshPoint Dallas team for 7.5 years and currently serves as Team Lead, Inbound Deliveries. His pride and dedication show in everything he does, and his attention to detail never goes unnoticed.
Respected by his peers and trusted across the business, he sets the standard for excellence and teamwork. The FreshPoint value he most aligns with is Drive Together—he’s always ready to lend a hand, support his team, and move forward collectively toward success.
“I work to provide for my family, but I also love what I do,” he says. “I enjoy it. I love the people I work with, and most of all, I like that we provide the best produce we can for our customers.”
We’re proud to have Ataneal on the FreshPoint Dallas team, his passion, consistency, and leadership make a true difference every day.
Thank you so much for all that you do!
Sweet, nutty, and versatile butternut squash is the ultimate autumn ingredient. 🍂
Roast it, puree it, stuff it, or spiralize it — there’s no wrong way to let it shine. Chefs, think cozy soups, rich risottos, roasted sides, or creamy pastas that bring all the fall flavor your guests are craving.
Pro tip: pair it with brown butter, sage, or a touch of chili for the perfect balance of sweet and savory.
How are you featuring butternut squash on your seasonal menu?
#FallFavorite
Roast it, puree it, stuff it, or spiralize it — there’s no wrong way to let it shine. Chefs, think cozy soups, rich risottos, roasted sides, or creamy pastas that bring all the fall flavor your guests are craving.
Pro tip: pair it with brown butter, sage, or a touch of chili for the perfect balance of sweet and savory.
How are you featuring butternut squash on your seasonal menu?
#FallFavorite
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
We’re proud to work with local growers like De Francesco Farm, delivering some of the freshest Connecticut-grown produce to customers through FreshPoint. 🌿
Supporting local farms strengthens our food system, keeps supply chains closer to home, and ensures the highest quality from field to fork. #OnePlanetOneTable #SupportLocal
Supporting local farms strengthens our food system, keeps supply chains closer to home, and ensures the highest quality from field to fork. #OnePlanetOneTable #SupportLocal
It's Wallpaper Wednesday...and this month we are talking about herbs!
Some herbs can play a starting role in a dish, such as with pesto, and some herbs do some heaving lifting behinds the scenes (we’re looking at you, bay leaves).
Herbs add color to your menu and now you can add a little color to your desktop workspace with this colorful desktop wallpaper. Click the link to download. 🖥️ https://bit.ly/2025-Nov #peoplepassionproduce
Some herbs can play a starting role in a dish, such as with pesto, and some herbs do some heaving lifting behinds the scenes (we’re looking at you, bay leaves).
Herbs add color to your menu and now you can add a little color to your desktop workspace with this colorful desktop wallpaper. Click the link to download. 🖥️ https://bit.ly/2025-Nov #peoplepassionproduce
Our Leadership Team
Pamela Bava
Region President
Robin Kawashima
Area CFO
Jason Pineda
Area VP of Human Resources
Javier Vasquez
Region VP of Merchandising
Sean Gaffaney
Vice President of Operations
Matthew Fox
Director of Sales
Trudy Palmer
Region VP of Sales
Robert Sereno
Region Food Safety Manager