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Central California
Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 122,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of trucks with temperature and humidity control and FreshLoc technology.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Live Customer Care Department, 7 days a week.
- Internet ordering through myFreshPoint.com.
- Online Account Management through pay.sysco.com
- Modernized Tomato Repack facility.
- Split-Pack Production facility.
food safety
- Certified Organic Handler.
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all
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FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
Blood oranges are in season!
Known for their vibrant color and bold, citrus-forward flavor, blood oranges are a standout winter citrus that adds visual impact and a seasonal twist to menus. They work beautifully across applications—from salads, vinaigrettes, and seafood dishes to desserts, cocktails, and house-made beverages.
With peak availability right now, blood oranges are a great opportunity to inspire seasonal menu features and spark conversations with customers looking to refresh their offerings.
Click the link below to learn more.
https://www.freshpoint.com/news/video-blood-oranges-cara-cara-oranges/
Known for their vibrant color and bold, citrus-forward flavor, blood oranges are a standout winter citrus that adds visual impact and a seasonal twist to menus. They work beautifully across applications—from salads, vinaigrettes, and seafood dishes to desserts, cocktails, and house-made beverages.
With peak availability right now, blood oranges are a great opportunity to inspire seasonal menu features and spark conversations with customers looking to refresh their offerings.
Click the link below to learn more.
https://www.freshpoint.com/news/video-blood-oranges-cara-cara-oranges/
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Everyone say hi to Cesar! 👋
Cesar is the Outbound Lead at FreshPoint Puerto Rico and plays an essential role in keeping operations running smoothly. He’s always willing to step in wherever he’s needed, supporting deliveries, outbound logistics for cruise and supermarket accounts, and quality control. With 19 years at FreshPoint, Cesar brings a strong work ethic and a team-first mindset to everything he does. He enjoys that his role allows him to apply his skills to real-world challenges and believes FreshPoint has always been—and will continue to be—a great company to work for.
We believe he’s an excellent example of our value of integrity, and we’re grateful to have him on our team.
Thank you, Cesar, for all you do to make FreshPoint a great place to work!
Cesar is the Outbound Lead at FreshPoint Puerto Rico and plays an essential role in keeping operations running smoothly. He’s always willing to step in wherever he’s needed, supporting deliveries, outbound logistics for cruise and supermarket accounts, and quality control. With 19 years at FreshPoint, Cesar brings a strong work ethic and a team-first mindset to everything he does. He enjoys that his role allows him to apply his skills to real-world challenges and believes FreshPoint has always been—and will continue to be—a great company to work for.
We believe he’s an excellent example of our value of integrity, and we’re grateful to have him on our team.
Thank you, Cesar, for all you do to make FreshPoint a great place to work!
Strawberries are a classic celebration staple. Often enjoyed dipped in chocolate or paired with champagne, strawberries bring a sense of indulgence and occasion to the table. With Valentine’s Day coming up, now is a great time to explore creative ways to incorporate strawberries into your menu—from desserts and cocktails to limited-time seasonal features that feel extra festive. 🍓✨
FM Organic Baby Chidori Kale
The rich magenta color and ruffled edges of baby Chidori kale make it especially beautiful. It’s ideal served fresh as a component or garnish so the color can stand out. When cooked, it may bleed and turn darker, but it remains delicious.
Available locally at FreshPoint Southern California.
The rich magenta color and ruffled edges of baby Chidori kale make it especially beautiful. It’s ideal served fresh as a component or garnish so the color can stand out. When cooked, it may bleed and turn darker, but it remains delicious.
Available locally at FreshPoint Southern California.
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Our Leadership Team
Pamela Bava
Region President
Robin Kawashima
Area CFO
Jason Pineda
Area VP of Human Resources
Javier Vasquez
Region VP of Merchandising
Sean Gaffaney
Vice President of Operations
Matthew Fox
Director of Sales
Trudy Palmer
Region VP of Sales
Robert Sereno
Region Food Safety Manager