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Central Florida
Founded in 1947 as Red’s Market, FreshPoint Central Florida serves Northern and Central Florida from Tallahassee to Vero Beach to Sebring and everywhere in-between. Distribution also includes coastal Georgia and South Carolina, St Simons Island, Savannah and Hilton Head. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 150,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of 115 trucks with digitally-controlled temperature and on-board tablets with geo-fencing.
- Dedicated culinary specialists to assist you with menu planning, product innovation, and all of your produce needs.
- Internet ordering through myFreshPoint.com and Online Account Management through pay.sysco.com
- State-of-the-art Local Product reporting module.
- Key Drop program with over 600 deliveries weekly, so your product is in your cooler before you are.
- Organic options available
- Regional processor of fresh-cut and value-added products, manufacturing items such as FreshCuts pre-cut fruits and vegetables, salsas, and Created Fresh! grab-and-go items meal preparation solutions.
food safety
- Fully-documented HACCP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- Certificate of Insurance and Grower Good Agriculture Practice required on all products.
- Food safety preparedness programs for local growers.
Distribution Map
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
👏 Team Member Spotlight 👏
We’re proud to recognize Marco, Team Lead – Warehouse Inbound, for truly living our value of Drive Together at FreshPoint South Texas.
For 13 years, Marco has been the definition of teamwork—always stepping up, supporting his coworkers, and lending a hand wherever it’s needed. His journey is a testament to his dedication: starting as a Night Selector, moving into Inbound Forklift and Receiving, and growing into a Team Lead in 2023.
Known for his strong work ethic, positive attitude, and passion for helping others succeed, Marco has earned the respect of everyone around him. His leadership and team-first mindset make a lasting impact every day.
And what does Marco love most? 🤝 Working alongside his colleagues—because at the end of the day, success is built together. Ultimately, Marco embodies our value of Drive Together, helping to lift and strengthen the entire FreshPoint South Texas team. When we’re all in, we go all out for each other.
Thank you, Marco, for your hard work, leadership, and the example you set for us all. We’re grateful to have you on the team and excited to see what’s ahead!
#peoplepassionproduce
We’re proud to recognize Marco, Team Lead – Warehouse Inbound, for truly living our value of Drive Together at FreshPoint South Texas.
For 13 years, Marco has been the definition of teamwork—always stepping up, supporting his coworkers, and lending a hand wherever it’s needed. His journey is a testament to his dedication: starting as a Night Selector, moving into Inbound Forklift and Receiving, and growing into a Team Lead in 2023.
Known for his strong work ethic, positive attitude, and passion for helping others succeed, Marco has earned the respect of everyone around him. His leadership and team-first mindset make a lasting impact every day.
And what does Marco love most? 🤝 Working alongside his colleagues—because at the end of the day, success is built together. Ultimately, Marco embodies our value of Drive Together, helping to lift and strengthen the entire FreshPoint South Texas team. When we’re all in, we go all out for each other.
Thank you, Marco, for your hard work, leadership, and the example you set for us all. We’re grateful to have you on the team and excited to see what’s ahead!
#peoplepassionproduce
It’s FreshPress Friday! Keep tabs on what’s going on in the market....click the link to read this week's full report.
"The FreshPress" is a market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.
Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
"The FreshPress" is a market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.
Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
An ingredient trusted by chefs—spinach delivers every time 🥬🔥
This is the ingredient that puts in work across your menu: quick sautés, folded into pastas, layered on flatbreads, or anchoring fresh, seasonal salads. Its mild flavor lets your technique and other ingredients shine, while still adding color, texture, and real nutritional value to the plate.
Whether you’re balancing rich proteins, building veggie-forward features, or adding a fresh finish, spinach is the go-to that keeps your menu versatile and efficient.
Keep it simple, keep it elevated, keep it moving. Connect with your consultant to add spinach on your next order. Available at FreshPoint Minnesota and other locations.
#peoplepassionproduce
This is the ingredient that puts in work across your menu: quick sautés, folded into pastas, layered on flatbreads, or anchoring fresh, seasonal salads. Its mild flavor lets your technique and other ingredients shine, while still adding color, texture, and real nutritional value to the plate.
Whether you’re balancing rich proteins, building veggie-forward features, or adding a fresh finish, spinach is the go-to that keeps your menu versatile and efficient.
Keep it simple, keep it elevated, keep it moving. Connect with your consultant to add spinach on your next order. Available at FreshPoint Minnesota and other locations.
#peoplepassionproduce
Fresh, vibrant, and always in demand—strawberries are a menu essential 🍓
Known for their natural sweetness and versatility, strawberries shine across everything from classic desserts like shortcake and tarts to elevated savory dishes like balsamic-roasted applications and fresh salads. Beyond flavor, they’re a nutrient-dense ingredient guests love, bringing both visual appeal and added value to every plate.
From timeless pairings to modern twists, strawberries help you create dishes that feel both fresh and innovative. Available at FreshPoint Minnesota and other locations.
Known for their natural sweetness and versatility, strawberries shine across everything from classic desserts like shortcake and tarts to elevated savory dishes like balsamic-roasted applications and fresh salads. Beyond flavor, they’re a nutrient-dense ingredient guests love, bringing both visual appeal and added value to every plate.
From timeless pairings to modern twists, strawberries help you create dishes that feel both fresh and innovative. Available at FreshPoint Minnesota and other locations.
It's Wallpaper Wednesday...and we are talking about our cutting fresh solutions with FreshPoint FreshCuts®!
Pineapples are known to have a lot of waste: there’s the core, the shell, and the leaves, all of which you pay for, and depending on who on your team is doing the prep, there can be some significant waste left behind. That is money down the drain.
So, instead of trying to find uses or an outlet for this waste, we can cut the pineapple for you, whether that is cubed, or any other cut you need. 🍍
Add a little color to your workspace with this vibrant desktop wallpaper. Click the link to download the wallpaper and then scan to see this month’s recipe idea of our take on Sweet & Sour Pork featuring FreshCuts cubed pineapples. Coupled with herbaceous veggies and the brightness of ginger, this is a match made in heaven when combined with the rich flavor of pork butt from Buckhead Meat & Seafood and Sweet and Sour sauce from European Imports. 🍍
Check it out here 🖥️https://bit.ly/3MBsBwF
Buckhead & Newport Meat and Seafood European Imports
Pineapples are known to have a lot of waste: there’s the core, the shell, and the leaves, all of which you pay for, and depending on who on your team is doing the prep, there can be some significant waste left behind. That is money down the drain.
So, instead of trying to find uses or an outlet for this waste, we can cut the pineapple for you, whether that is cubed, or any other cut you need. 🍍
Add a little color to your workspace with this vibrant desktop wallpaper. Click the link to download the wallpaper and then scan to see this month’s recipe idea of our take on Sweet & Sour Pork featuring FreshCuts cubed pineapples. Coupled with herbaceous veggies and the brightness of ginger, this is a match made in heaven when combined with the rich flavor of pork butt from Buckhead Meat & Seafood and Sweet and Sour sauce from European Imports. 🍍
Check it out here 🖥️https://bit.ly/3MBsBwF
Buckhead & Newport Meat and Seafood European Imports
It's Wallpaper Wednesday...and we are talking about our cutting fresh solutions with FreshPoint FreshCuts®!
Pineapples are known to have a lot of waste: there’s the core, the shell, and the leaves, all of which you pay for, and depending on who on your team is doing the prep, there can be some significant waste left behind. That is money down the drain.
So, instead of trying to find uses or an outlet for this waste, we can cut the pineapple for you, whether that is cubed, or any other cut you need. 🍍
Add a little color to your workspace with this vibrant desktop wallpaper. Click the link to download the wallpaper and then scan to see this month’s recipe idea of our take on Sweet & Sour Pork featuring FreshCuts cubed pineapples. Coupled with herbaceous veggies and the brightness of ginger, this is a match made in heaven when combined with the rich flavor of pork butt from Buckhead Meat & Seafood and Sweet and Sour sauce from European Imports. 🍍 Check it out here 🖥️
https://bit.ly/3MBsBwF
Pineapples are known to have a lot of waste: there’s the core, the shell, and the leaves, all of which you pay for, and depending on who on your team is doing the prep, there can be some significant waste left behind. That is money down the drain.
So, instead of trying to find uses or an outlet for this waste, we can cut the pineapple for you, whether that is cubed, or any other cut you need. 🍍
Add a little color to your workspace with this vibrant desktop wallpaper. Click the link to download the wallpaper and then scan to see this month’s recipe idea of our take on Sweet & Sour Pork featuring FreshCuts cubed pineapples. Coupled with herbaceous veggies and the brightness of ginger, this is a match made in heaven when combined with the rich flavor of pork butt from Buckhead Meat & Seafood and Sweet and Sour sauce from European Imports. 🍍 Check it out here 🖥️
https://bit.ly/3MBsBwF
Our Leadership Team
Greg Musselwhite
Region President
David Yelenosky
VP of Finance
Josh MacNaughton
Region VP of Purchasing
Christy Cox
Human Resources
Laura Parkins
Region VP of Sales
Karl Brunner
VP of Operations
Steve Carney
Business Development Specialist
Jessica Faren
District Sales Manager