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What’s Fresh? Ask Shauna Rollf
If you’ve ever wondered how South Florida’s restaurants seem to have a direct line to the freshest herbs, greens, and just‑picked local produce, the answer is often seen rolling down the highway in a bright, veggie‑splashed FreshPoint truck.
Recently, Edible South Florida Magazine pulled back the curtain on some of the people behind those deliveries.
Specifically, FreshPoint South Florida’s own Shauna Rollf, Region Product Specialist & Buyer, who’s become something of a product matchmaker, connecting Florida growers and artisan vendors with chefs across the region.
Shauna’s story reads like a love letter to local food.
After managing a local farm and several years in food and beverage management, she found her calling in the world of sourcing – connecting area growers and artisan vendors with big culinary dreams. She’s the one who knows exactly which farm is harvesting basil this morning, who’s experimenting with new lettuces, and which microgreens will make a chef’s eyes light up.
The article spotlights FreshPoint’s focus on fresh and local…
…helping area growers and artisan vendors to bring their products into restaurants, hotels and retailers that want to keep offerings rooted in the community.
In fact, that’s a cornerstone of FreshPoint’s local sourcing program, connecting smaller producers with a broader network of customers to help them expand their reach.
Bottom line: local sourcing is a team sport.
Behind every gorgeous plate of fresh-grown food is a network of people like Shauna who care deeply about where ingredients come from and how they get from field to fork. See the magazine article (p. 41)
Article contributed by Wendy Olson, Communications Manager at Sysco.
Some tools you can use:
Visit freshpoint.com for our seasonal availability guides—and while you are there, check out the FreshPress, our latest market report. Place your orders online with ease at myfreshpoint.com. Did you know you can receive real-time reliable delivery alerts on the day of your delivery? Activate and subscribe at FreshPoint.com/mydelivery
Download our app and take your produce management on the go. Place orders, review flyers, watch videos…all in one spot!
Find out more details about our UBU program, and how we are shining a spotlight on food waste while making value and food safety a priority.
We buy local to strengthen regional economies, support family farms, preserve the local landscape, and to provide fresh-from-the-farm food to our customers. Local.freshpoint.com connects you to your local farmers like never before! Customize your search by zip, city, state, radius…even by crops and growing methods. Pop in your zip code and learn about our local farmers.
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