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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint10 hours ago
It's Wallpaper Wednesday...and this month we are talking about peas, beans, and corn!

Add a little color to your desktop workspace with this colorful desktop wallpaper. ⁠Click the link to download. 🖥️ #peoplepassionproduce #‎ourfirstnameisfresh https://bit.ly/2025-Pea-Bean-Corn
FreshPoint
FreshPoint6 days ago
It’s ‪FreshPress Friday‬!

"The FreshPress" is a market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint7 days ago
Farmer Kelsey oversees Sequatchie Cove Farm in Sequatchie, TN.

They are currently supplying FreshPoint Nashville with a beautiful array of eggs.

Farmer Kelsey says, “The more I’ve learned, the more I’ve learned there is to learn.”

Did you know we have a whole website dedicated JUST to our local farmers? Click to read more about one of FreshPoint Nashville's local farms, Sequatchie Cove Farm, and while you’re there, pop in your zip code to see who our local farmers are near you. #peoplepassionproduce #ourfirstnameisfresh

https://local.freshpoint.com/store_page/sequatchie-cove-farm/...
FreshPoint
FreshPoint7 days ago
Great event! Thanks for having us.
FreshPoint
FreshPoint1 week ago
Did you know that 30-40% of food in the U.S. is wasted every year?

By making small changes to your food choices, you can make a big difference! Click the link in our bio to learn more about sustainable eating and explore our Unusual But Usual program. #EarthDay2025

https://www.freshpoint.com/ubu/
FreshPoint
FreshPoint1 week ago
Green beans are versatile, allowing themselves to be used in a variety of cooking methods, from sautéing and steaming to roasting.

Their crisp texture holds up well across different techniques, allowing them to maintain their snap when sautéed or develop a lovely char when roasted.

Whether you’re looking for a side dish, a main course addition, or a salad component, green beans can easily adapt to any preparation style.

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Dean Rotan
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations

Jermaine Lawton
VP of Production

WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager